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Tag Archives: deliverability

Why Opens & Clicks Are Important to Email Deliverability

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While we often focus on delivered rates when talking about email deliverability, response metrics will soon be equally important in determining whether or not your email arrives. ISPs are increasingly looking at subscriber engagement levels to determine the validity of your email messages.  While not all ISPs are using engagement data and those that are all have different criteria, the fact is that opens, clicks and other engagement metrics are now playing a role in email delivery decisions. Related PostsSendGrid Delivered hits NYC September 12 Customer Success Story: Award Winning Digital Agency, Cyber-Duck Benefits from Cloud Email Capabilities Become an

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3 Ways to Use Complaint Feedback Loop Information

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One of the main (and probably most important) reasons email goes undelivered is because subscribers are complaining about your messages. Subscribers complain to their ISP by marking your email as spam and these complaints affect your email reputation. Each ISP has a threshold for complaints and if you cross it, your email gets blocked at the gateway. There are a number of reasons why subscribers complain about your email, but in order to find out whom and why, you need to have access to feedback loop information. Complaint feedback loops capture subscriber complaints for the ISPs, but the information is

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Control Your Email Destiny with a Dedicated IP

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Most email service providers have been offering dedicated IP addresses for nearly a decade. We didn’t think this topic was particularly controversial, but an interesting industry post presented a unique view on this practice. While we appreciate the viewpoint of that post, we feel obligated to remind our readers why we believe that dedicated IPs are important and what role they can play in your email success. Why would a sender need or want a dedicated IP rather than a shared IP?  It all comes down to the word dedicated. In this case it means there is an IP address

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Kicking Off a New Year

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We think 2012 is going to be a good year for SendGrid and for you. This week, as we begin the new year, we want to remind you how we can help by reviewing our “top ten” reasons you should use SendGrid for the success of your email program. Email delivery doesn’t have to be complex, we strive to make email simple for developers. Reason #1: Developers Serve as Our Foundation. We started the SendGrid Developer Community to serve as a central resource for the true believers and die-hard fans of our service – developers. By working closely with the

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