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Tag Archives: case study

Customer Success: SendGrid Becomes the Mayor of foursquare

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 If you’re familiar with location based services, then you are most certainly aware of foursquare – the mobile platform that makes cities easier to use and more interesting to explore. At SendGrid we are caught up in the craze and quite competitive internally for our foursquare points and mayorships.  While most communication between foursquare users happens within the application,  email alerts, friend requests, check ins, and “mayorship” status result in over 60 million transactional emails sent per month. Related PostsCheat Codes for Good Documentation Using SendGrid API in Tiggzi Mobile App Platform How to Calculate the Cost of Maintaining Your

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So, you have an email list…now what?

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We recently received a request for guidance from a friend of the company. In hindsight, it was clear that the specific situation related to this request and the resulting conversation would be valuable content for others, so we’ve decided to share the discussion here on our blog. The following is taken directly from the email thread between SendGrid and the marketer who desperately wanted to abide by CAN-SPAM laws while also maximizing their potential return on investment. Related Posts2012 Threat Report Puts Transactional Email on High Alert Webinar: Tips and Tricks to Stay Out of the Spam Folder Webinar: 7 Tips to

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