The one question that we hear often at SendGrid is “Should I build my own infrastructure or should I outsource it to a third party?” We understand why this question is asked and appreciate that businesses need to explore all options before deciding which direction to take. Therefore, we created a new resource to help you along. Our new whitepaper, Should I Build or Should I Buy? Understanding Email Infrastructure in the Cloud provides a comprehensive overview of the challenges facing developers today along with key strategies on how to make the right choice for your business. In short, we’ve provided the following: A framework for analyzing costs: Since cost is a common factor in the decision making process, we’ve provided you with a detailed overview on how to perform a cost analysis for on-premise systems which you can then compare to the cost of utilizing a cloud based provider. Value based summary: When comparing solutions it’s important to understand the key benefits that cloud email provides. By doing so, you can properly weigh the pros and cons of choosing a solution. Evaluation steps: In order to simplify the process, we’ve outlined the key steps in how to aggregate the data you need and take action on the information. A simple checklist is included to help with your evaluation. While we are clearly cloud based email advocates, we want you to make the right choice for your business. Should I Build or Should Buy? Understanding Email Infrastructure in the Cloud was designed to help you evaluate your options and move forward with a decision. To get started, download this new whitepaper.