The one question that we hear often at SendGrid is “Should I build my own infrastructure or should I outsource it to a third party?” We understand why this question is asked and appreciate that businesses need to explore all options before deciding which direction to take. Therefore, we created a new resource to help you along.

Our new whitepaper, Should I Build or Should I Buy? Understanding Email Infrastructure in the Cloud provides a comprehensive overview of the challenges facing developers today along with key strategies on how to make the right choice for your business. In short, we’ve provided the following:



  • A framework for analyzing costs: Since cost is a common factor in the decision making process, we’ve provided you with a detailed overview on how to perform a cost analysis for on-premise systems which you can then compare to the cost of utilizing a cloud based provider.
  • Value based summary: When comparing solutions it’s important to understand the key benefits that cloud email provides. By doing so, you can properly weigh the pros and cons of choosing a solution.
  • Evaluation steps: In order to simplify the process, we’ve outlined the key steps in how to aggregate the data you need and take action on the information. A simple checklist is included to help with your evaluation.

While we are clearly cloud based email advocates, we want you to make the right choice for your business. Should I Build or Should Buy? Understanding Email Infrastructure in the Cloud was designed to help you evaluate your options and move forward with a decision.

To get started, download this new whitepaper.

As SendGrid's Senior Marketing Analyst, Danny is responsible for keeping the marketing team focused on making data-driven decisions to help make sure we are providing value for our customers and prospects. While he may spend his days knee deep in spreadsheets now, Danny spent most of the last 10 years managing email campaigns, website optimization, and PPC campaigns for B2B companies.