Are you subscribed to a few email newsletters that you’re not interested in receiving anymore, but for some reason you don’t just unsubscribe from them?
Chances are, we’ve all been guilty of this at some point. Marketers often need to walk the fine line between wanting to send their mail to all of their subscribers and needing to make sure all of those subscribers are engaged to protect their deliverability.
In today’s episode of Unread Mail, we discuss how to address unengaged recipients by sending reengagement campaigns. Reengagement emails are a wonderful tool senders can use to spur the recipient to take action if they want to continue receiving mail from the sender.
Check out the video below to hear more about re-engagement emails, see an example of a simple reengagement email I recently received, and find out the best time to send them:
For additional resources involving re-engagement emails, check out:
Email Preference Center Perfection
6 Ways to Stay Relevant to Your Recipients in Your Email Marketing
Putting Engagement Data to Use–Sunset Policies
Until next time, happy sending!