Starting at square one when developing a new email campaign is never easy. Collecting the resources and inspiration to get started is time intensive and sometimes it’s hard to determine if the advice you’re reading is actually relevant. We email marketers should stick together and make the beginning stage of your email marketing plan the best stage.

So to help our fellow email marketers survive and thrive in the development stages of their new campaigns, we developed an Email Marketing Survival Kit. It includes our top email marketing content assets in one easy to access location. Think about it as your one-stop shop for all your email marketing needs.

Assembling your email marketing toolkit

In it, you’ll find our alphabetical breakdown of the most important and relevant topics to email marketers. From how to build your subscriber list to learning how to provide value in your content before making an ask, new email marketers will get a great intro into how to build a solid email marketing foundation, and email pros will make sure they have a refresher on the most important best practices.

You’ll also benefit from receiving a full breakdown of what makes a successful marketing email. From your pre-header text to your templates, our Senior Customer Success Manager, Erik Ault, shares all of his expert tips on what makes your email stand out. He also shares examples of emails you’ll want to replicate, so you’ll be inspired as you build out your new campaign.

If that’s not enough, we share some insider tips on how to create your email marketing strategy using our easy to remember framework: sending the right message, to the right person, at the right time, with the right frequency. And if that’s not enough, our Email Delivery Consultant, Jacob Hansen, provides his expert insights on 5 common email misconceptions (think image to text ratio, using emojis in subject lines, and what engagement metrics you should really watch).

Get started

Use this kit at the start of your campaign and as a reference if and when you run into roadblocks. For customers using our email marketing feature set, Marketing Campaigns, this is the perfect companion piece for you!

We hope this kit helps ease and inspire you during the early stages of your new email marketing campaigns–access it here to get started!



Jillian Wohlfarth
As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, and more. When not writing and editing, you can find Jillian frequenting Denver restaurants in search of the best queso.