Each year, we update and release SendGrid’s Email Deliverability Guide so that senders have the most up-to-date tips, tricks, and strategies for getting their email delivered to the inbox. We’re happy to announce that the 2018 Email Deliverability Guide is available today.

Getting email delivered correctly is no easy feat. According to Return Path’s 2017 Deliverability Benchmark Report, 80% of recipient mail is delivered to the inbox, while only 77% of mail from the United States makes it to the inbox. This means 20% of global email, and 23% of United States email doesn’t make it to the inbox. Even though recipients are looking for it!

The 2018 Email Deliverability Guide is a great resource for any sender who wants to make sure as much of their email is delivered as correctly as possible. This year’s guide includes updates on:

  • Background on the General Data Protection Regulation (GDPR) and links to other useful resources
  • New advice and guidance you can use to update and improve your emails
  • Changes to ISP filters that may prevent your emails from getting inboxed

Email is one of the cornerstones for any successful business that has a presence online, and over the past year, we even learned that “email is essential, important, and entrenched in the lives of people today across Generation Z, Millennials and Generation X.”

Download your copy of SendGrid’s 2018 Email Deliverability Guide to make sure you’re emails are set for success!



Warren Duff
Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.