In the spirit of the holidays, SendGrid’s Content Team wants to make sure you head into the New Year bursting with email tips you can’t wait to put to use. For the month of December, our content elves: Kate, Warren, Kelsey, and yours truly will be providing you with little stocking stuffers of content to help refresh and recharge your email program for 2017.

Each day, we’ll be revisiting our big content releases from this year. Each of the assets that we’ll share was created by one of our email deliverability or email marketing experts with the aim to inspire you to try new things, overcome some email hurdles, or prevent mistakes from happening before they do.

We’ve had fun creating these assets throughout the year and hope that you find them both enjoyable and helpful! So let’s get started!

Our first stocking stuffer is our Email Marketing Survival Kit.

Why this is a gift:

It’s your trail map to all things email marketing! When you’re just starting out with building your program, we know you want all the help you can get. So we’ve done the heavy lifting for you by assembling our best performing email marketing content to help you get started strategizing, creating, and sending as soon as possible.

How you can use it:

With a guide, webcast, SlideShare, video, and 6 blog posts, you have your pick of what content resonates best with you and your team! Each covers a different aspect of email marketing from strategy, to design, to copy, to testing. Check out each one, or share with a colleague to get your whole team up to speed.

And since this is a stocking stuffer, I want to note my personal reason for thinking this survival kit is such a treat: it includes our 5 Common Email Misconceptions video with our stellar Email Delivery Consultant and blog author, Jacob Hansen. He shares one of my favorite email marketing tips and quotes of the year, sharing that when you consider including images in your emails:

“Get your point across first. Look cool second.” Jacob Hansen

So make sure that you’re not getting distracted from your message by including too many images. Focus on providing value to your subscribers and if that includes an image or a few, great. Our Delivery Team likes to say that including 2-4 sentences per image, with enough supporting context, is a sweet spot.

Enjoy more tips like this in this first stocking stuffer and look out for more gifts from our content elves throughout the month of December!



Jillian Wohlfarth
As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, and more. When not writing and editing, you can find Jillian frequenting Denver restaurants in search of the best queso.