Occasionally, you have to take a minute, step back, and review the basics. Today we’re taking it way back to our playground-filled days with our next SendGrid Stocking Stuffer—The Recess Rules of Email Marketing. Sometimes the most simple, seemingly obvious best practices can make the biggest difference.
Why it’s a gift:
The Recess Rules of Email Marketing is chock full of simple email concepts that you learned back in grade school. From saying sorry to cleaning up after yourself, these tips help you assess how you’re treating others and become more self-aware. Everyone is guilty of getting caught up in the details, but this guide will bring you right back to square one.
How to use it:
The majority of these tips just come down to minding your manners! Between being polite and only sending to recipients who are expecting your mail and not taking things that aren’t yours (by making sure your recipients opted-in), good email practices often are related to just being a considerate sender. Take a look at your practices and determine if you’ve let business goals overtake some of the more human aspects of your program, like making sure you’re honoring unsubscribes.
Another asset included in this guide is a pre-send checklist. Just like in kindergarten where everyone sings the clean-up song and puts their toys away for the day, you need to make sure your program is organized and that you’re not missing an important piece of an email campaign before you hit send! We’re talking about making sure your email is CAN-SPAM compliant, or that you checked to see how your email renders in different inboxes, or that (if needed) you gave a heads up to your Sales or Support teams.
Not sure what to do when you make the mistake of hitting send a little too early? Check out our webcast Email Marketing Mistakes.