I was pumped to find out that I’d be able to write this stocking stuffer post because I get to talk about our incredible our Delivery Consulting Team! I’d introduce you to the team, but you probably already know them from all of the content they produce—Kurt, Luke, Jacob, Seth, Taylor, Corey, and we’re excited to welcome the latest addition to the team, Will! Why This is a Gift Aside from their very full days helping SendGrid’s clients tackle email obstacles and reach their goals, the Delivery Consulting Team also takes the time to share their deliverability expertise with us by assisting with guides, presenting on webcasts, and writing value-packed blog posts. How to Use It These blog posts are a treasure trove of knowledge, and the value extends far beyond just telling you how to get your email to the inbox (though that is a major focus). The team explains the best way to start and the most gracious way to end relationships with your recipients, major differences between marketing and transactional email, and more in the posts listed below! I split up their 2016 posts into three categories: Email Strategy Identify and (Then) Improve: An Email Delivery Strategy Email’s a Stage: A Look Behind The Curtain of Your Email Program It’s the Comp-Complainiest Time of Year The Welcome Email Series: Strategy and Benefits of a Layered Brand Introduction 5 Pillars of Email Deliverability Email Logistics Avoiding Email Blacklists: Best Practices for Reducing Your Risk of IP and Domain Blacklisting What Is Affecting Your Email Delivery? You Forgot to Say Please: How to Collect Email Addresses Considerations When Switching ESPs The Email Ecosystem: From Start to Send What Makes an Email Message Transactional or Promotional? Should You Include an Unsubscribe Link in Your Transactional Email Messages? Best Practices For Sending Updated Terms of Service or Privacy Policy Emails Bonus Posts Don’t Fear the New iOS 10 Update Comparing Industry Email Engagement Stats A Look at the World of Sending Political Emails Now, we’re not saying you need to read ALL of these posts—between wrapping presents and icing cookies, who has time for that? But skim through your options and refresh your noggin on at least a few topics to end the year strong. If you’re still looking for email delivery tips and tricks (impressive!), listen in to our recent webcast with the team, Delivery Panel Power Hour.
Best Practices ‘Tis The Season To Optimize For Smarter Email Sending Justin Foulk October 11, 2017 • 3 min read
Email Marketing What is an Email Blast? 5 Tips for Rethinking Your Email Strategy Kelsey Bernius November 4, 2016 • 3 min read
Best Practices Email Bounce Management: Soft Bounces vs. Hard Bounces Carly Brantz February 24, 2014 • 3 min read
Best Practices, Product SMTP Relay Service 101 [Back to Basics] Carly Brantz February 7, 2013 • 4 min read
Best Practices 10 Tips to Keep Email Out of the Spam Folder Elmer Thomas October 23, 2012 • 6 min read