For today’s stocking stuffer, we’re focusing on those who may just be starting out in email marketing.

The holidays are always hectic, but they can be particularly so for new email marketers who are swamped trying to figure out how to build campaigns for 2017. Our Email Marketing 101 Tips bundle is a collection of all of our best introductory email marketing content to help you formulate your initial strategy, welcome email, and content.

Why this is a gift:

Sometimes when you’re just starting out, you want someone to give you a template for how to do get started, right? That’s what we’ve done with this bundle. Do you know the difference between a confirmation email and a welcome email? Or how to create the most compelling pre-header text? Or what about how to send your email campaigns without overwhelming your recipients? Well, you will once you dive into this stocking stuffer!

How to use it:

Use this is a template to build your first email marketing campaign. Learn how to create your:

Email Marketing Strategy: Determine the purpose of your new email marketing campaign, who you’re speaking to, what value you’ll be providing them, and at what intervals. We share our email motto of sending the right message, to the right person, at the right time, with the  right frequency. With this framework in mind, you’ll be setting yourself and your program up for success in the 2017.

First Welcome Email: You’ll learn how to introduce new recipients to your email program in the most friendly and effective way by following Aristotle’s modes of persuasion: logos, pathos, and ethos. Whoever said philosophy doesn’t have a place in email?

Email Marketing Content: You’ll walk away with tips about my favorite topic, email content. We break down every important piece of your written and visual content to ensure you make an impact with your email campaigns. From your pre-header, to your CTA, to your template, you’ll know exactly how to build the perfect email after reading this bundle.

The tips included in the Email Marketing Tips 101 bundle are all the ones we utilize here at SendGrid, and hope you can as well. If you like what you see in this stocking stuffer, check out our others to kick your holiday and 2017 planning into high gear!



Jillian Wohlfarth
As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, and more. When not writing and editing, you can find Jillian frequenting Denver restaurants in search of the best queso.