SendGrid Stocking Stuffer: Email Infrastructure Guide Kate Schmeisser December 5, 2016 Email Marketing // SUMMARIES ?> This post is just one of many SendGrid Stocking Stuffers to come in the month of December! To find out what that entails, check out our first post here. Why This is a Gift Every sender has a myriad of choices to make when it comes to their email program, and the number of those decisions only increase as your email program scales. Those decisions might entail which template to use, what message you’re trying to communicate, or where to place your button. But eventually, those choices evolve to have a major impact on your email program, like if you’re going to build a solution in-house or choose to partner with an email service provider (ESP). Our Email Infrastructure Guide will help you weigh the pros and cons of building an in-house vs. enlisting a third party solution when you’re trying to decide which route to take! How to Use It Consider this guide as your map for navigating the tricky waters of sending email at scale. Take note of all of the different factors that come into play when deciding between an in-house and third party email solution, such as: Deliverability Scalability Support Cost Hardware and software Pricing Staff Support Authentication (DKIM, SPF, DMARC) Maintenance Good decision-making is informed decision-making, so make sure to read up before you pull the trigger! In the market for reading up on some additional email material? Read the full SendGrid Stocking Stuffer series.