Earlier this year, we published SendGrid’s Global Email Benchmark Report. This report is the first of its kind for SendGrid because it dives into the email engagement data that we see from the senders utilizing our service. We looked at millions of data points and thousands of senders to provide takeaways for people sending email across more than 20 different industries.

In order to accomplish this, I worked closely with two of our in-house data scientists: Aaron Beach and Victor Amin. To say the least, both of these guys can make me feel intimidated by their deep knowledge about data. This Data Talk: Putting SendGrid’s Global Email Benchmark Report to Use webcast is today’s sendGrid Stocking Stuffer because it taps into their knowledge and experience to provide you with even more ways you can use the Global Benchmark Report and evaluate you sending habits.

Why is this a gift:

Aaron and Victor we nice enough to sit down with me and Kate Schmeisser to talk about the data they looked at for the report, highlight some unexpected insights, and cover how senders can use the report in conjunction with their own engagement data to determine if you should make changes to your email program.

How you can us it:

There’s two thing you need to do to take advantage of this stocking stuffer, luckily, both steps are easy and both downloads are free:

  1. Download the Global Email Benchmark Report
  2. Listen to the Data Talk webcast

Seriously, that’s it. During the webcast, Aaron, Victor, and I chat about the report and provide you with some solid takeaways. One of the best things you’ll learn about is how your engagement stats correlate with your monthly send rate, and how you can use those things to optimize your sending frequency.

Warren Duff
Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.