After a successful run in Austin, TX in February, the SendGrid Delivered Tour made its second stop of the season out in Seattle. The nine towering stories of books at the Seattle Public Library served as the perfect backdrop for this round of email deliverability chats.

We had a full day of engaging sessions, real-time demos, and great conversations with our attendees. We had a great turnout—a perfect mix of engaged developers and marketers.

SendGrid CEO Jim Franklin and Director of Marketing, Carly Brantz kicked off the event with a background on SendGrid and the state of email today. They then introduced Mark Brown from Microsoft who walked us through the Windows Azure product. We were honored to have Microsoft speak since they are a valued SendGrid partner.

Following Microsoft’s presentation, Director of Account Management, Amy Mustoe and Compliance Ninja, Ryan Harris gave us a peek behind the curtain of the ISPs by explaining how to stay in the good graces of Google, Yahoo! and others. It was great to be able to pass these email deliverability tips on to our customers.

The last session before breaking into our developer and non-technical tracks included a breakdown of stats and global trends led by our Product Manager Brian O’Neill. He recently shared exciting news about the release of our new Advanced Statistic Reporting (reports by device, browser, geography, and ISP). For more specifics on these reports, check out this announcement from Brian.

Our developer tracks were led by Developer Evangelist Brandon West and Software Developer Ben Golden. They covered SendGrid’s APIs in detail and did a few live demos that received a nice reaction from our attendees. Meanwhile for the non-technical track, Director of Support Ken Apple and Product Marketing Director Jesse McCabe gave some insight into how our customers can get the most out of their SendGrid accounts. Carly and Brian concluded the non-technical track with a discussion of how to add marketing messaging to transactional email by taking us through some relevant live examples.

We wrapped up the afternoon with a happy hour and networking session. This fun end to the day was a great opportunity for us to chat one on one with a few of our loyal customers and to hear their feedback on our products. We’ll be continuing these discussions as we head off to the next city in our tour, Boston. You’ll find us at The State Room in Boston on Wednesday, May 8th. Be sure to reserve your free spot now!

Jill Guest
As Sr. Customer Growth Marketing Manager at SendGrid, Jill works to ensure we deliver marketing email that educates, inspires, and delights our friends and customers. Her passions include intelligent email design, developing her beer palette, and exploring the great state of Colorado.