Brands of all shapes and sizes are recognizing the importance of creating unique digital experiences for their customers. This shift in customer expectations is placing more demands on your average marketer and forcing their agency partners to adapt and provide more expertise and creativity. In order to effectively provide a full suite of solutions that power compelling digital experience to clients, email needs to be a key component of that offering.

Simplify and optimize client management

Today, we are thrilled to announce the launch of SendGrid for Agencies. What is it? A new program that simplifies experience creation by providing email program management for digital marketing agencies, system integrators, and boutique design shops, regardless of size–whether they’re sending 100 or 100 million emails per month. Read more below, or apply to join the program today!

As digital experiences such as email, display, and automation become more robust and sophisticated, efficiently managing programs across a growing client base is no easy task. Agencies are faced with a unique set of challenges, including vendor management, collaboration across teams, managing client access, providing accurate billing and reporting, all while thinking strategically. SendGrid for Agencies was established with all those challenges in mind.

The SendGrid Agency Program enables our partners to now have one powerful platform to manage all components of an effective email strategy.

Whether you’re sending transactional email, marketing content, a unique blend of the two, or you’re building a proprietary strategy in-house, SendGrid for Agencies has you covered:

  • Marketing – Drive meaningful connections with your target audiences using our Marketing Campaigns tool which offers features such as pre-packaged templates, mobile rendering, and A/B testing–all from our clean, easy-to-use interface should clients want to participate in the content development process.
  • Infrastructure – Making sure critical content gets to your client’s customers’ inboxes is crucial to developing rapport. Trust the originator of cloud email infrastructure and leverage our dedicated agency IPs to proactively manage your client’s sending reputation.
  • Flexible API – According to the most recent SODA study, “Agencies are increasingly positive about the benefits of building experiences and tools for clients.” Those agencies that can bring unique products to their customers stand to benefit. SendGrid’s platform, robust API documentation, and partner support were built with this type of creativity in mind.

Build and drive efficient teams

SendGrid for Agencies is designed to help behind the scenes as well, making your team of project managers and developers more efficient. Our program is structured to help you save time and money while also partnering with you to help grow your business. The program offers:

  • Consolidated client management through subusers provides greater client management and reporting flexibility.
  • Granular permissioning with Teammates allows for specific control of user access to accounts, metrics, and billing information.
  • Access to proprietary SendGrid research, content, and strategy arming you with marketing and deliverability expertise to form a cohesive email and marketing strategy.

“We’re excited to announce SendGrid for Agencies to help agencies expand and enhance their offerings, attract new clients, and improve efficiencies and costs,” said Scott Heimes, Chief Marketing Officer at SendGrid. “With email being the number one driver of ROI according to the Data & Marketing Association, this new offering will undoubtedly generate stronger ROI to agencies’ clients through SendGrid’s unmatched email deliverability, email marketing expertise, reporting, and analytics.”

SendGrid for Agencies is layered on top of the SendGrid difference, providing the trust necessary to send on behalf of clients with confidence. As a partner you will benefit from:

  • Proven deliverability – the industry’s largest team of deliverability experts and relationships with top Internet Service Providers (ISPs)
  • Scale – delivering over 30 billion emails monthly at unparalleled processing speed
  • Global Support – available 24/7

SendGrid for Agencies is the most effective and easiest way to send any type of email on behalf of your clients. From email newsletters and password resets to promotional email, shipping notifications, and much more, our program has you covered. Talk with a Partner Success Manager and apply today!

Photo by Christopher Gower on Unsplash


Elliot Goldwater
Elliot has been working in the digital marketing space for the past eight years and now leads SendGrid’s Business Development and Partner Ecosystem efforts. He and his team are focused on building relationships with best-of-breed technology partners and solution providers. Their goal is to grow a comprehensive ecosystem of partners and integrations that enable our customers to enhance and optimize their use of the SendGrid platform.