Many of us from SendGrid were in Austin last weekend for an unforgettable experience at the interactive piece of SXSW. It was an excellent opportunity for us to meet face to face with many of our best clients, learn about other fascinating start-up companies and educate others about the value of using SendGrid to deliver email. Our very talented Community Guy, Tim Falls, spoke on a panel with other developer evangelists about “When Your API is Your Product”. The place was packed and the panel of representatives spoke about the opportunities for this new type of API-based company and the new breed of API that isn’t just supporting a product but supporting the business as a whole. Our expert developer evangelist, Elmer Thomas, participated in a Cloud Computing workshop on Sunday that included lightning talks, a hackathon and a speed geeking contest, all centered around the theme of how to build a cloud computing application that benefits customers and reduce scalability costs. Elmer presented to the group on “Personal Productivity for Developers“ where he discussed the tools he uses to increase productivity along with actionable tips to help developers become more efficient in both work and play. The best part by far was our SendGrid SXSW Extravaganza. We hosted a party for our loyal SendGrid clients and friends complete with a photo booth, pool, darts, music and great giveaway. The turnout was great and we always love getting to spend quality time with the most important people we know – our customers. You can see a glimpse of the fun I had in the photos here!