Category Archives: Product

Announcing New Email Delivery Tools in our Deliverability Center

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Earlier this year, our support incubator team released our new Deliverability Center. We set out to start capturing a definitive list of bounce reasons and their respective solutions to help our customers solve deliverability issues. Since then, we’ve seen a ton of people visiting and submitting new bounce reasons for us to help with. We’re very pleased with the adoption so far! Behind the scenes, we have a team of support agents and developers committed to making this tool the best it can be. Keep on submitting your bounce reason codes, and we’ll continue to dish out answers. Now, we’re

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TeamSnap Hands Over Their Email Deliverability Woes and Scores Big with SendGrid

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Picture this: your company’s marketing team hard at work, spending weeks, maybe months, crafting the perfect marketing messages to reach your target customer. The only problem? The messages are getting sent directly to spam. This is a problem many of our customers have turned to us to solve, and it’s a challenge we always eagerly accept. Here at SendGrid, it’s our goal to make our customers’ lives easier – you create the message, and we’ll handle the deliverability. Take for example our customer, TeamSnap, a company that provides a powerful solution for managing sport teams, clubs, and organizations. Three years

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SendGrid Goes Mobile: Announcing the SendGrid App for iPhone and iPad

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Today, we’re excited to announce the availability of our SendGrid App for iPhone and iPad, now on the App Store. SendGrid’s mobile app allows SendGrid customers to stay connected to their SendGrid account while on the go. With the app, they’ll be able to interact with the most critical features of their accounts in real time. The new SendGrid app is a great tool for all our metrics-focused customers who want to access open, click, and unsubscribe rates any time they like. With the SendGrid app, customers can regularly share analytics and other metrics with their team and stay up

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Introducing the Deliverability Center

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If you’ve spent any amount of time sending email for either personal or professional reasons, you’ve probably encountered a very common and very frustrating problem: understanding email server response codes. When you send an email that fails to get accepted, the response codes sent back by ISPs like Yahoo, Gmail, and even home-brewed Mail Transfer Agents (MTAs) can be unhelpful, bizarre, and sometimes downright confusing. Here are a few examples of what I mean: 550 5.7.1 RESOLVER.RST.NotAuthorized; not authorized Huh? What’s not authorized? Who? Where? 554 Reject by behaviour spam Who is this “behavior spam” and why is he rejecting

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Code Challenge: Incoming Email Analysis with Crunchbase and the Parse Webhook

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In my final Code Challenge blog post, I’m taking a look at CrunchBase. If you’d like to read more about this Code Challenge, and see a list of other posts, visit my first post: 15 Days of Code Challenge. In my previous blog posts we looked at a Python module and Machine Learning API that let us analyze incoming email by their sentiment and concepts based on the body of the email. In this post, I want to showcase another way to classify and prioritize your incoming email. We’ll look at the CrunchBase API and get information from their database on the sender and their

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Email Matters: We Think So, and So Does Our Customer, Pandora

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At SendGrid, we deliver email that matters. And the best way to improve deliverability is to send email with the right message, to the right person, at the right time, with the right frequency. This is what drives what we do here at SendGrid, and last month, we hosted our first Email Matters event in San Francisco dedicated to educating our customers about the future of email delivery and user engagement. During the event, we had the opportunity to sit down with several of our customers, including David Hampian, the marketing manager at Pandora. As a company with over 250

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Marketing Email vs. Transactional Email: What’s the Difference?

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If you’ve spent any time on the SendGrid website, you’ve probably seen us reference transactional email and marketing email. Far and away, the biggest question we get from potential and existing customers alike is this: “What’s the difference between marketing email and transactional email?” One of the great things about SendGrid is our versatility. Whether you’re sending a newsletter, coupon, promotion, password reset, account update, or any other email communication, we can help you get those messages delivered. The difference between marketing email and transactional email, when it comes to SendGrid’s platform, is how you send those messages. As we

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