I love my music and I love great emails, so this Email Inspiration post was a no-brainer! Sometimes, an awesome radio station can be the thing that gets me through an 8 hour workday, and I know that I’m not the only one who feels this way. Looking around the office here at SendGrid, I estimate 90% of employees have headphones/earbuds in at any given time. What we’re actually listening to is a different conversation, but music is a staple around here.

When I work with music on in the background, I sometimes don’t even pay attention to what’s playing on the radio. At times it’s kind of like I enter a “tune out the tunes” so I can get my work done. This is why I love this email from Pandora. I peeked into my inbox to find a personalized report from Pandora with my music metrics for the month. I had no idea I even wanted to know these things, but voila!

Pandora uses some of my favorite email best practices in the example below:

  1. Personalization
  2. Branding
  3. Social
  4. Clean Design
  5. Simple Call to Action

 

The Breakdown

1. Personalization

These music metrics aren’t general to all their users — they’re mine. It’s cool to see the total number of songs I listened to, which radio station I tuned into the most, and how many times I actually took the time to like a song that was playing. I’ll be honest, it made me feel a little special. It’s as though they took the time to put this together just for me. If you don’t have access to this level of detail in your user data, you can do something simple like use the recipient’s first name in the greeting or subject line.

2. Branding

Pandora stays true to its branding with the use of their logo and color scheme. I could easily go from this email straight to their site and it would be a continuous user experience. At first glimpse, there was no question in my mind as to who it was from!

3. Social Buttons

Companies love to interact with their customers/users via social these days, and Pandora makes it easy to do so with their email layout. Right below the CTA ,they link to all their major social accounts, encouraging further engagement.

4. Clean Design

It’s so easy to read this email! The use of HTML, whitespace, text to image ratio, and concise use of words is simply put — magical.

It’s aesthetically pleasing and shows they care about their message, so I should too.

5. Simple Call to Action

The kicker? Just one simple call to action (CTA). At times, it’s totally understandable to use your email for all it’s worth by condensing a few initiatives into one (check out our latest post on Spam as Overcommunication), but it’s refreshing to only be asked one thing. If you’re not sure about how to involve different CTAs in your email, check out our latest guide all about CTAs.

It may go without saying, but after I took a gander at this email, I clicked through to listen to some more of my favorite music. Pandora receives positive email engagement (open, click) and I get to listen to some sweet tunes! That’s a win-win in my book.

Check out these best practice guides for further email inspiration!



Kate Schmeisser
When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Creative Content Manager.