SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.


Gmail DMARC Update 2016

Best Practices
iStock_000052227896_Small

If you’ve been keeping up with news in the email world, you’ve probably heard some of the chatter around Gmail’s upcoming DMARC changes. For most senders, this change will have little or no impact on their day to day sending. For others, it will require a little effort to avoid serious interruption. Either way, it’s worth understanding exactly what changes … Read more ›


SendGrid is Now Available in Google Cloud Launcher

Community, Partnerships
2015_SG_2nd_Small_RGB

SendGrid is happy to announce its availability in Google Cloud Launcher, a marketplace that enables Google Cloud Platform users to explore, launch, and manage powerful solutions and services. Google Cloud Platform offers computing, storage, and application services for your web, mobile, and backend solutions. Google Cloud Platform and SendGrid have collaborated for a number of years, but this update provides … Read more ›


What Should Be Your #1 Focus To Achieve Great Email Deliverability? Our Experts Weigh In.

Best Practices
email deliverability

Last week, we published our post 5 Deliverability Tips from SendGrid Experts. Today, we have a continuation of that post, and a few more takeaways from Luke Martinez, Deliverability Consultant, and Taylor Ferguson, Associate Delivery Consultant. Below, Luke and Taylor talk about what they think companies should focus on when it comes to email deliverability, and some of the changes … Read more ›


Yahoo DMARC Update

Best Practices
DMARC

You may already know that Yahoo.com has a DMARC policy in place that prevents mail with yahoo.com in the from address from being delivered if it is sent from outside Yahoo’s infrastructure. Yahoo is expanding this policy to their lower-volume Yahoo international domains below on Mar 28, 2016. The list of domains that will become unusable is as follows:   … Read more ›


5 Email Deliverability Tips from SendGrid Experts

Best Practices
email deliverability
We recently published SendGrid’s 2016 Email Deliverability Guide that was written by two of our in-house Delivery Consultants: Luke Martinez and Taylor Ferguson. If you haven’t read it yet, make sure you check it out. In this post, they’ve answered a few questions about common email misconceptions and what they look at when evaluating customer email programs: ... Read more ›

Email’s a Stage: A Look Behind The Curtain of Your Email Program

Jacob Hansen Best Practices, Email Marketing
Email's a Stage
After a busy February that included a conference focused on reducing email abuse, teaching an “email delivery bootcamp” class at SendGrid, and delivering a few successful onsite delivery consulting sessions with clients, I was reminded that the terminology and overall larger ideas of email and delivery best practices aren’t so easily understood. What really seemed to stick throughout these different engagements was an analogy of how the world of email is closely related to that of a live theater setting. All pieces of an email program, similar to the pieces of a great show, must all be in proper working order to get the best desired result. ... Read more ›

SendGrid’s 2016 Email Deliverability Guide

Best Practices
2016 Email Deliverability Guide

Whether it’s transactional or marketing email, or if you’re sending 100 or 100 million emails a month, making sure your messages are getting to your recipients is essential for any business. SendGrid’s Email Deliverability Guide has always been the best resource for improving deliverability, and we’ve improved it for 2016. ReturnPath’s 2015 Deliverability Benchmark Report recently stated that 21% of … Read more ›


Top Developer Skills for 2016

Technical
Top Developer Skills for 2016

As SaaS companies like SendGrid continue to scale their engineering teams, we’re curious about what developer skill sets will be in demand this year. So we asked SendGrid’s Senior Director of Software Engineering, Sha Ma, to weigh in on what the landscape looks like and what aspiring applicants should prepare for. Q: What technologies should engineers be mastering in 2016? … Read more ›


The Best Time to Send Your Marketing Email

Email Marketing
photo-1438302292089-1bfacb810383

It’s a question we hear all the time, “When’s the best time to send my marketing email?” The Bad News The crux of it is, that magical time that guarantees email engagement does not exist. Unfortunately, this isn’t a one size fits all situation. As an email service provider (ESP) we can technically dig into our aggregate data and determine … Read more ›


How to Migrate From Mandrill to SendGrid

Brandon West Product
how to migrate from Mandrill to SendGrid

With yesterday’s announcement that Mandrill is becoming a paid “add-on” to MailChimp, we understand that current Mandrill customers are looking for other providers to help send their mail and to do it quickly. We want to make that as easy as possible here at SendGrid. This how-to will highlight some of the main differences between sending email via Mandrill and sending … Read more ›