SendGrid’s Style Guide and How to Build Your Own Jason Walker March 21, 2017 Community A style guide helps create a consistent experience across a product or application. Read tips and lessons about style guides here. Read More ›
Getting Started: 5 Tips for Creating an Effective Email Marketing Strategy Kelsey Bernius March 17, 2017 Email Marketing A comprehensive email marketing strategy consists of a lot of moving parts and resulting to-dos. Read on to create an effective email marketing strategy. Read More ›
Why Your Email Delivery Metrics Change, and What to Do About It Jacob Hansen March 16, 2017 Best Practices Here is a quick rundown of important metrics and what we believe changes in those metrics reveal about an email program, and what you can do if you start to notice your email metrics changing. Read More ›
The Grid: Senior Engineering Manager at Uber, Mike Kadin Shares His Advice for Young Engineers Kate Schmeisser March 13, 2017 Best Practices This week on The Grid, listen to Uber's Sr. Manager of Engineering discuss how they use email infrastructure and the importance of deliverability. Read More ›
SendGrid’s Startup Story With Co-Founder Isaac Saldana Devin Chasanoff March 9, 2017 Community, Company SendGrid co-founder, Issac Saldana, discusses why he decided to start an email software company, the challenges he faced, and advice for startups. Read More ›
Diversity and Inclusion At SendGrid: The Numbers And The Why Sue Pomeroy March 7, 2017 Community, Company Sharing employee diversity statistics contributes to the transparency we need to continue to grow and to make a difference in our community of tech companies. Read More ›
DBAs, A Priesthood No More Silvia Botros March 6, 2017 Technical Read about the modern Data Base Administrator (DBA) and how the role can fit in with the operations team of any organization. Read More ›
How to Get Subscribers to Actually Open Your Marketing Emails Kelsey Bernius March 3, 2017 Best Practices, Email Marketing Although there are numerous email metrics you can and should track, email open rates are still a key baseline indicator of your email program health. If recipients aren’t opening your emails, they aren’t taking any next steps. And if your open rates aren’t as high as you would like, you’re probably not alone. Read More ›
Employee Engagement: The SendGrid Way Ealga ni Aodha March 2, 2017 Company We’ve been measuring and improving on our employee engagement strategy since 2014–each time iterating on our process to derive more positive impact for our employees. We are proud of the progress we’ve made, but more so, the way in which we’ve achieved it –by staying true to our cultural values. Read More ›
SendGrid’s 2017 Global Email Benchmark Report Warren Duff March 1, 2017 Best Practices, Company, Email Marketing Today we’re announcing an update to our Global Email Benchmark Report that we released in September 2016! The new version of this report, the 2017 Global Email Benchmark Report covers all of the same email metrics the first report did, but focuses on email sent during the month of January 2017. Read More ›
How to Celebrate Paid Off Tech Debt Tim Jenkins March 1, 2017 Company, Technical Tech debt seems to be pretty popular topic. In my experience, there are two types of startups: those who are successful and have tech debt, and those who are not successful. The good news is that if a company is successful, there is the chance to get rid of the old tech debt, and in many of those cases it is a great cause for celebration among the engineers who have had to deal with it. Read More ›
Secure Account Sharing: Introducing Our New Teammates Feature Lindsey Weinig February 28, 2017 Product We recognize that you need to collaborate with your team in order to get the most from your email platform. But how do you manage the needs of your associates? Do you give full access to anyone who needs an API key or needs to update your billing information? Or perhaps you take on all of the requests of your team, in order to ensure no accidental changes are made to your account? We’ve solved this conundrum for you by allowing you to invite and specify permission levels for each of your colleagues with Teammates. Read More ›