SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Lessons From My First Email Marketing Campaign

_{Lauren Alworth
June 17, 2016
Email Marketing}

A newbie's perspective on building an email marketing campaign from start to finish, on everything from scheduling to testing. Tips and tricks on how to conceptualize, build, and execute your campaign. Read More ›

Mythbusting ESPs’ Deliverability Claims

_{Paul Kincaid-Smith
June 14, 2016
Best Practices}

SendGrid's VP of Industry Relations, Paul Kincaid-Smith, discusses the validity of other ESPs' deliverability claims and what matters most if you want to reach the inbox--understanding and building upon email deliverability fundamentals. Read More ›

Introducing BriteVerify for SendGrid

_{Matt McFee
June 14, 2016
Partnerships}

Matt McFee, Founding Partner at BriteVerify, shares how BriteVerify and SendGrid have teamed up to ensure the validity and deliverability of your email marketing lists. Now, you can remove undeliverable emails before they bounce and keep your messages in the inbox where they belong. Read More ›

A New SendGrid Identity: An Inside Look at Our Logo Evolution

_{Evan Huwa
June 10, 2016
Company}

SendGrid's Manager of Creative, Evan Huwa, shares details on SendGrid's new logo, including our goals for the redesign, our process, and the story of how we arrived at the final design. Read More ›

Introducing SendGrid’s New Logo

_{Scott Heimes
June 9, 2016
Company}

The birth of a new logo is a signal to the market, a moment in time that represents something larger for a company’s brand. Today, SendGrid's CMO, Scott Heimes, introduces and shares the story behind SendGrid's new logo. Read More ›

Email Marketing to Millennials

_{Jillian Wohlfarth
June 8, 2016
Email Marketing}

Marketing to millennials is a hot topic these days, so how do you send valuable, resonant emails to millennials without missing the mark? Are hashtags and emojis a must and is shorter copy better? We break down current trends in this post and share detailed tips on how to ensure your emails stay relevant. Read More ›

Email Marketing We’re Geeking Out About: Fitbit

_{Kate Schmeisser
June 7, 2016
Email Marketing}

If you have a Fitbit, then you know about the satisfaction that hits you when that celebratory vibrate interrupts your day, signaling that you’ve hit your step goal. From being cheered on by friends, to receiving badges for reaching milestones, Fitbit keeps their users engaged and feeling good about their progress. Read More ›

Using Ruby to Implement a Fluent Interface to Any RESTful API

_{Elmer Thomas
June 2, 2016
Technical}

illustration of ruby programming language web development shield sign - ruby diamond. isolated simple flat red icon with long shadow on white background

Now that we’ve covered Python, PHP, and C#, Ruby is the last of the HTTP clients that incorporates a fluent interface. Unfortunately, Java, Node.js, and Go don’t make developing fluent interfaces as easy, but we’ll get to them in the future. For today, let’s focus on some Ruby magic. Read More ›

2016 Gmail and Microsoft DMARC Update

_{Kate Schmeisser
June 1, 2016
Best Practices}

DMARC changes from major inbox providers Microsoft and Gmail are about to shake up things in the world of email authentication this June. In this post, Email Deliverability Consultant, Jacob Hanson, gives a 10 minute video rundown of everything you need to know about DMARC and what these changes mean for your email program. Read More ›

Modern Authentication and Identity: Where Are We Today?

_{Ryan Chenkie
May 31, 2016
Guest Post, Partnerships}

Ryan Chenkie from Auth0 explains why there's so much more to authentication today than just entering a username and password. Now, we have ways to make authentication and identity more secure for both users and companies, all with the added benefit of it being more convenient in many cases. This is made possible with features like social login, passwordless authentication, single sign-on, and multifactor auth. All are explained in this guest post, including how Auth0 and SendGrid can help. Read More ›

Scaling Product Management at SendGrid: Part 4 – Leveraging Product Usage Tracking Data

_{Scott Williamson
May 27, 2016
Product}

In the fourth installment of his series, "Scaling Product Management at SendGrid," Senior Director of Product Management, Scott Williamson, discusses how to capture and leverage product usage tracking data. Read More ›

Using C# to Implement a Fluent Interface to Any REST API

_{Elmer Thomas
May 26, 2016
Technical}

We've created brand new HTTP clients to drive communication with our APIs. This post explores our new C# HTTP client that drives our C# library. Read More ›

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