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Announcing SendGrid’s Open Source EventKit for the Event Webhook

SendGrid Support is happy to share the results of our first open source project! Projects like this come from a set of Support Engineers who volunteer to be part of the Support Incubator, an internal team dedicated to creating automation tools for our support engineers and customers. This project will help customers configure their own private endpoint and database to accept Event Webhook data from their SendGrid account. Our Event Webhook gives our customers unique insight into their email program, by sharing data around 9 key email events: Processed Dropped Deferred Bounce Delivered Open Click Spam reports Unsubscribe EventKit Benefits

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The Magic of Email Headers

Email amazes me. It’s an open, decentralized, and evolving means of communication that allows you to message someone on the other end of the world–-and it’s been around for fourty years. One of the amazing things about email is the depth of the specification. Email has many intricate and little-known parts, many of which are hidden in message headers. Message headers are essential to any email communication–they describe the message, who sent it, and who it’s going to. To, From, Date, and Subject, are all headers most people are familiar with, then there’s the commonly discussed DKIM and SPF, however

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SMTP Service Crash Course

When you start working with email every day, you take a lot of the basics for granted. Today, we’re re-visiting what an SMTP service is with a quick Q&A with Nigel Dunetts, a member of SendGrid’s amazing Email Support team. 1. What is an SMTP service? On the most basic level, an SMTP service functions as a method to send emails from one server (or mail client) to another across the Internet. For a more in-depth guide to email and SMTP, I usually point people to the following resources: SMTP Server Relay Basics via SendGrid’s blog How Email Works via HowStuffWorks.com

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March Madness: SendGrid in the News

It’s been an exciting start to 2014 at SendGrid, with new partnerships, new offices, and new sending milestones to celebrate! March proved to be a busy month, so here’s a short highlight reel: There’s No “I” in Scale A principal benefit that SendGrid offers is scalability—we help our customers seamlessly grow their businesses without having to worry about the cost and complexity of maintaining an in-house infrastructure. The cool thing is, while our customers are scaling…so are we! It was just announced in the Boulder Daily Camera that in May, we’ll be moving our headquarters from Pearl Street in Boulder

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Trimming Unsubscribers From Your Recipient List

Maintaining your subscriber list is an essential part of any email marketing strategy because it allows you to trim away addresses in your list who don’t wish to receive your messages. Continuing to send to these messages can leave you open to being reported as spam, which can hurt your reputation and deliverability. SendGrid provides customers with two different ways to manage their marketing email subscribers: Email Reports – By enabling the Subscription Tracking App from the “Apps” section of your account, a footer will be placed at the bottom of all transactional SMTP and Web API emails. This footer

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Supercharged Answers to Your Transactional Email Questions

Matt and I really enjoyed reading through the questions we received throughout the Make Transactional Email Your Superhero webcast on Tuesday. We hope the discussion got you fired up to supercharge your email program and that it provided you with the optimization and testing tools you need to take your transactional email to the next level! Matt and I have broken up your questions into two posts–mine below, and Matt’s, found here on the sendwithusblog blog. We’ve combined questions that have centered around the same themes, so hopefully we’ve covered them all. If for some reason your question hasn’t been

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Why You Need an Email Preference Center

An email preference center is a tool that helps you establish a healthy communication cadence with your subscribers. It provides an easy way for your subscribers to manage their email by giving them a centralized portal to control what they receive and how often they receive your messages. What might motivate you to set up a preference center? Let’s start by taking a look at this survey from HubSpot that explains the main reasons why users unsubscribe from your list. It may come as no surprise that 54% of respondents said that they were receiving emails from a sender too

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