SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.


Damage Control: The Apology Email

Lauren Alworth Email Marketing
Mistakes happen to everyone, even the most seasoned email marketers. Whether it’s a customer or a coworker who notices, the important thing is to recognize when you’ve made a mistake and to be prepared to fix it. Bloopers big and small have caused email marketers to stress out—but have no fear because SendGrid is here to help. Consider these tips and tricks as part of your emergency kit for keeping your head above water.
Mistakes happen to everyone, even the most seasoned email marketers. Bloopers big and small have caused email marketers to stress out—but have no fear because SendGrid is here to help. Consider these tips and tricks as part of your emergency kit for keeping your head above water. Read More ›

Email Preference Center Perfection

Email Marketing
email preference center example
Email preference centers are a secret weapon for email marketers. Just when you think you may have lost your subscriber’s interest forever, you have a chance to put them back in the driver’s seat…and back in your good graces. In this post, we'll share an example of the perfect way to invite your subscribers to set their preferences. Read More ›