SendGrid's Email Deliverability Blog

From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

Email Olympics – The Inbox Impression

_{Kate Schmeisser
August 9, 2016
Email Marketing}

Finding the right balance between standing out from the crowd with creative or eye-catching tactics, while making sure to include relevant information to let recipients know what to expect once they open, is the tightrope walk email marketers make every day. Read More ›

The Email Olympics: Opening Ceremony

_{Kate Schmeisser
August 5, 2016
Email Marketing}

In the spirit of the Olympic games in Rio, we’ve constructed our own version of a mini “Email Olympics!” Over the course of the next two weeks, we’ll be comparing (and judging) three emails to see whose email marketing is worthy of the podium. Read More ›

Scaling Product Management at SendGrid: Part 5 – Investing in Customer Validation

_{Scott Williamson
August 4, 2016
Product}

Senior Director of Product Management, Scott Williamson, addresses the topic of how to establish good habits around customer validation. Read More ›

How to Migrate From SparkPost to SendGrid

_{Brandon West
August 3, 2016
Product, Technical}

All the information you need to move your email program from SparkPost to SendGrid. Read More ›

Email Marketing Versus Social Media: Which is Better?

_{Lauren Alworth
August 1, 2016
Email Marketing}

Social media has evolved into much more than just a platform to share selfies, it's a full-scale marketing tool. We break down how to use social media alongside email marketing to better grow your business. Read More ›

You Forgot to Say Please: A Simple Guide to Email Address Collection Methodology

_{Seth Charles
July 27, 2016
Best Practices}

Because a marketer’s list is the lifeblood of their email channel, it’s paramount that the sender/recipient relationship begins on a foundation of trust and transparency. Here, we’ll cover six different types of address collection methods along with their accompanying benefits/risks. Read More ›

Identify and (Then) Improve: An Email Delivery Strategy

_{Jacob Hansen
July 26, 2016
Best Practices}

Delivery is complicated, and sometimes things just don't work. One of our deliverability experts breaks down how to take a look around, initially see the problem, and then act on fixing it. Read More ›

Spotlight on SendGrid’s Parental Leave Policy

_{Lauren Alworth
July 25, 2016
Company}

Here at SendGrid, we pride ourselves on being innovators, always one step ahead of the game. Our benefits are no exception, because our employees are our strongest asset. That’s why we’re excited to announce our updated Parental Leave policy. SendGrid now pays 5 weeks at 100% salary for new parents for up to one year following the birth or adoption of a new bundle of joy. Read More ›

I Scream, You Scream, We All Scream for…Awesome Email Marketing

_{Kate Schmeisser
July 21, 2016
Email Marketing}

If your email marketing program was an ice cream sundae, what would you be scooping up for your customers? A sad, lonely lump of vanilla at the bottom of a styrofoam cup? Or a magnificent, complex masterpiece that makes anyone who bears witness drool? Read More ›

What Is Affecting Your Email Delivery?

_{Jacob Hansen
July 20, 2016
Best Practices}

How much of your email delivery is affected by humans and/or machines? SendGrid Deliverability Consultant, Jacob Hansen, dives into the details of how the humans viewing their inbox and the machines assessing your messages influence your delivery. Read More ›

Q2 Marketing Campaigns Updates and Enhancements

_{Molly Friederich
July 19, 2016
Product}

We’re happy to be back with another update on recent enhancements to Marketing Campaigns, SendGrid’s email marketing solution. In this post, we'll share a few recent updates to contact profile management, link click tracking, and more. Read More ›

Startup Showcase: Brik Book Uses Email to Drive Revenue

_{Brandon West
July 14, 2016
Community}

Brik Book is a great example of a startup that knows how to use email and community to drive revenue. They joined the SendGrid Accelerate program earlier this year. Here, Brandon West asks co-founder Brett Miller to share the story of Brik Book. Read More ›

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