SendGrid's Email Deliverability Blog


From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email. Browse our most recent posts in the main feed or filter by category. Be sure to subscribe to the blog to get a daily digest of posts and reach out to us in the comments to let us know how we're doing.

10 Reasons I Love Being a Developer Evangelist (In Pictures)

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I’ve now been a Developer Evangelist (or as I call it, a Devangelist) for 29 months. I’ve admittedly been close to burn out twice, but bounced back from both close-to-burnouts with the knowledge to keep myself from doing it again. I’ve been all over the world, spoken at some of the best conferences, attended some of the best hackathons, learned an unbelievable amount, mentored some of the finest minds I’ve ever come across, and enjoyed every minute of it. To document my ongoing experience as a Devangelist, I thought I’d throw together this pictorial blog to tell my story. So, here

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3 Tips for Perfecting List Segmentation

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The following is a guest post from Zach Watson at TechnologyAdvice. Learn more about Zach at the end of the post. Few principles are as central to effective marketing as segmentation. Think about it: the variances in your customers’ needs, characteristics, and behavior shapes every piece of your marketing. These details influence the campaign creative, the campaign channels, and they even affect the product design. Segmentation is the act of implementing and organizing the knowledge you have about your customers. And when it comes to choosing the right tools for the job, it’s difficult to deny the utility of the tried-and-true

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Expectation Setting and CASL

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These days, expectation setting also has legal implications. With the introduction of the Canadian Anti‑Spam Legislation (CASL) a little less than a year ago, expectation setting has a new level of importance. In the context of your email program, setting expectations means that when a user signs up to receive your newsletter or your mail stream, they have a good idea of what kind of mail they’re going to be receiving from you and how often they’ll be receiving it. The majority of spam complaints are the result of getting an unexpected email. This means that even though someone has signed

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Learning Configuration Management as a DBA

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Before SendGrid, I used to deploy all my databases by hand. I’d have a documentation page, (a Google doc, internal wiki page…whatever) and it would be a long bulleted list of “Install this, then install this.” If you have ever maintained “How to” documents like that, this picture to the right will eventually ring true. This was obviously not a good approach. Especially when small details start changing, but the “documentation” lags behind. Then you have a situation that enables tribal knowledge, which means a 3AM Ops person, who is not the DBA, and has even less of an ability

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Ignite Engagement at a 1:1 Level with Boomtrain and SendGrid

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The following is a guest post from Shannon Johlic from Boomtrain. Read more about Boomtrain here and more about Shannon at the bottom of this post.  Seth Godin once said, “I don’t want to get email from anybody; I want to get ‘me-mail.’” With Boomtrain and SendGrid, it’s time to start giving your customers “me-mail.” Today, we are excited to announce a new partnership that enables you to make your emails hyper-relevant for each and every one of your subscribers through machine intelligence powered content recommendations automatically built into your SendGrid emails. In today’s 1:1 economy, where customers are demanding

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Email Tools for Early Stage Startups

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Part of my role at SendGrid is to work with accelerator programmes across Europe and help out the teams with as much advice and support that we, as a company, can give them. Getting email right at the earliest stage of a new company is incredibly important, but spending time perfecting it often comes second to all the other demands that are placed on early stage founders. This usually results in teams asking me for tips on how to achieve certain email tasks. As a reference for them (and anyone else who happens across it) here are the email tools

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Advanced Suppression Manager: A Developer’s Example

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One of the great new features recently released by SendGrid and available within the beta Customer Portal is the Advanced Suppression Manager (ASM). For those already familiar with SendGrid, you are probably already aware that if a recipient unsubscribes from your mailing list, they can no longer receive any new email from you. If, for example, I am sending a marketing campaign and one of my campaigns doesn’t fair well, I might lose many possible recipients who decide to unsubscribe from all my future emails including password resets. How can I prevent recipients from unsubscribing from my emails simply due

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