Google Analytics ( GA ) is a great free resource to stay on top of your website’s performance, but did you know that GA is also useful for monitoring your outbound emails? In this post we show you how to use GA to gain statistical insight into your outgoing emails. If you are a SendGrid user, you will also learn how to use our REST API along with our free GA filter to simplify the process.
TechCrunch says we have delivered a Bajillion emails … close … actually, we have now delivered more than 2 Billion emails!
This has all been made possible by the 8,000+ awesome companies that have used our service and by putting together a phenomenal team. In the last few months we went from a team of 5, to a team of 18 and growing (we are hiring).
Our engineering team has adopted an awesome development process to produce higher quality software, with key feedback from companies like Twilio, GetSatisfaction, Gnip, and SimpleGeo. Thanks guys! Meanwhile, our support team keeps rocking, they even help debug code on a Saturday night!
In addition to growing our team and enhancing our systems & processes, we have been expanding our feature set, mostly thanks to some great suggestions from our growing community. Friday was a particularly exciting day for us, just as we broke a milestone of achieving over 20 Million emails processed in a single day, we released the following features:
We get asked quite often why we recommend customers use SMTP to send email to SendGrid, as opposed to using our REST API, and where one would be used over the other. For options on how to integrate with SendGrid go here. To start, the absolute best method to send email through SendGrid is to […]
SendGrid is a cloud based service that delivers emails on behalf of companies to increase their email deliverability. We have also developed a platform that solves many of the current email problems and flexible enough for other companies to plug in functionality to solve future problems. SendGrid has been growing really fast after launch and […]
When we were designing our SendGrid platform, we tried to solve most of the existing email problems and make an extensible platform where other companies could add functionality and solve future problems. One of the current problems is taking incoming replies from emails. We noticed many companies sending automated or transactional emails to their users […]
One of the many things SendGrid does on the backend to determine if a user is having deliverability problems is scan the content through multiple enterprise spam filters multiple times per day for every user. Some of the filters include Postini, CloudMark, Brightmail, IronPort, Barracuda, Mail Foundry, and SpamAssassin. These filters are additional filters from our delivery monitory to ISPs such as Hotmail, Yahoo, Gmail, and AOL. In the last couple of days we noticed that a lot of legitimate emails were triggering the SpamAssassin filter. The following shows how our graph looks like: Read More ›
We are very happy to have Joe Scharf join our team. Joe has tremendous technical experience as well as business development experience having degrees in Computer Science, Electrical Engineer, and an MBA. Joe will wear many hats in the team so don’t be surprised if you see him all over the place. Joe will help […]
Different types of emails vary in interest to users. Emails such as shipping alerts, forum notifications, and account confirmations are well received by users and hardly generate any complaints since users already expect these emails. On the other hand, unexpected emails such as certain newsletters, or email invitations from contact imports on sites such as […]
With this being our first blog post, we would like to thank TechStars for being such a wonderful help during the summer. They helped us get to where we are today. We cant forget the companies that shared the jouney with us! =) Stay tuned for updates from our blog from time to time!