As an email sender, the best way to ensure your messages are delivered, opened, and engaged with, is to make sure you’re implementing the right email best practices.
Below is a list of the top best practice posts from October. Whether it’s implementing great new calls to action (CTAs), tips on how to grow your recipient list, or examples of emails that work, we’ve got you covered:
Why it’s important to grow your recipient list the right way. In general, you never want to obtain a list, so growing it the right way is essential. Kate provides some great insight and ways to increase your list size, and has created a great SlideShare deck to accompany this post.
We understand that email is a constantly changing landscape, so delivery rates dip and spike all the time. The next time you’re seeing a dip, check out this post to troubleshoot what’s going on and get your email campaign back on track.
Email isn’t going to stop growing anytime soon for B2C communications. So what should you do? Improve your email calls to action to improve customer engagement! We cover four great tips from our How to Write a Strong Email Call To Action (CTA) to help get your customers to visit your site.
You probably already know that reputation matters when it comes to getting your messages to the inbox, but what kinds of reputation do you need to worry about? This post looks at the differences between IP Reputation and Domain Reputation and why you should be paying attention to both.
Companies send a lot of email these days, so what does it take to stand out in the eyes of the recipient? We show what email elements we love about Pandora’s personal music-metrics that are great for getting the reader engaged and happy with the product.
As always, check back often to learn more about email best practices, or visit the SendGrid Resources page to download any of our guides or read some of our great customer success stories.