Nudgespot is a communications app that is helping businesses send contextual communications to their customers. As a Marketing Solutions SendGrid partner, Nudgespot uses SendGrid to deliver the one-to-one emails their customers need to send.

In addition to SMS, push notifications, and in-app messages, Nudgespot provides businesses a platform to send three different types of email:

  • Transactional email – Messages that notify recipients of important account information, like receipts and privacy updates.
  • Marketing email – Messages that are sent to many recipients to promote engagement or make announcements.
  • Triggered email – Behavior-based messages sent to specific users in order to drive revenue.

Nudgespot’s customers span a variety of business typesfrom ecommerce to SaaS, including:

  • Decathlon – A global sports chain with online and offline retail
  • BlueStone – India’s largest online jewelry store
  • Zivame – India’s largest lingerie e-tailer and more

By providing customers with timely and relevant communications at the right time and in the preferred channel, end users and Nudgespot customers alike are happier and more engaged. Since email forms such a critical part of Nudgespot’s customers’ communication strategy, they need to have control of email deliverability, the ability to send large volumes of email, and access to support so any issues are corrected quickly.

Why Nudgespot Chose SendGrid

SendGrid’s easy APIs for integration, documentation, and webhook support were major draws for Nudgespot and allowed for a smooth integration within a day. Nudgespot is now able to take advantage of a dedicated account manager at SendGrid and receive support on any issues in less than 24 hours. Nudgespot’s engineering team can focus on their product/app, instead of managing their email program in-house.

Nudgespot also needed a scalable email solution as well as dependable deliverability. SendGrid lived up to its reputation. In the last 6 months alone, Nudgespot’s email volume has grown by an average of 125.74% month-over-month. SendGrid has also been able to provide consistent delivery rates of 99% for triggered email and transactional email and 99.4% for marketing/newsletter style emails.

“From the beginning, SendGrid has displayed a rare blend of flexibility and reliability that provides the basis for stellar support to our customers. The fact that it didn’t matter to them that we were a startup, coupled with their willingness to go out of the way and provide tailored solutions shows their professionalism and maturity in supporting the startup ecosystem. We look forward to a continued partnership with them, not just as a customer, but more as thought leaders, collaborating towards a shared goal of ensuring better communication between businesses and their customers.” Raveen Sastry, Co-Founder and CEO at Nudgespot

Nudgespot Customer Use Cases

BlueStone.com is India’s leading online jewelry store and is among the few ecommerce startups in India that is operationally profitable. BlueStone has grown 150% year over year and is eyeing 200% growth each of the next 2-3 years.

As part of BlueStone.com’s customer retention and engagement plan, triggered email messages have doubled their site conversion rate and more than doubled open rates of emails sent. Marketing email open rates are 12.2%, while triggered messages get a whopping 29.6%. Email delivery rates stand at 97% for triggered messages, while marketing delivery rates stand at 99.1%.

Zivame is India’s premier online lingerie store that started in 2011 and changed the way women shop for lingerie in India. Zivame saw a 50% month over month growth that led from its 6,000 initial signups to over 1,700,000 after a year of operations.

Powered by SendGrid’s reliable email delivery rate that averages 99.1%, Nudgespot ensures that Zivame has a 24.8% average open rate and 15.8% average click through rate. Zivame’s customers remain engaged and loyal to the brand through the targeted communications they receive.

Read the full Nudgespot case study to learn more about the messages Nudgespot customers are using to engage with end users and drive revenue.



Warren Duff
Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.