When you sit down to develop a new email marketing program or campaign, where should you start? We recommend starting with our new content bundle, Email Marketing 101 Tips! Our aim is to help pave a rock-solid foundation for you to build the rest of your program on by tackling your strategy, welcome email, and content, right off the bat. The three assets featured in this bundle include:
Email Marketing 101: Strategy
This is where it all begins and ends! All too often marketers can end up off course (between juggling different messages, templates, images, CTAs, etc.) because they lost sight of the purpose of their original email. To help cut through the clutter, focus on our sending framework of:
Sending the right message,
To the right person,
At the right time,
With the right frequency.
Email Marketing 101: The Welcome Email
Your welcome email sets the tone for your sender/recipient relationship—make sure it’s a good one! We’ll discuss what a welcome email actually is, reasoning around why you should send one (the logos, pathos, and ethos behind it), what to include in your message, and when to send.
Email Marketing 101: Content
This covers the basics of what kind of content (both written and visual) you’ll need to create for your email marketing campaigns. From subject lines and pre-header text, all the way down to the footer, we’ve spelled out the exact pieces of content that comprise a single email. Identifying content needs up front will take your campaign up a notch as you can plan for images, creative copy, template needs, and more!