Last week Microsoft held BUILD 2012 to showcase the release of Windows 8, Windows 8 Phone, the Surface Tablet and the launch of the Azure store giving developers the ability to sign up for solutions like SendGrid directly within the Azure management portal. Scott Hanselman, Principal Program Manager and Community Architect for Microsoft’s Web Platform, interviewed SendGrid’s Developer Evangelist Adria Richards, New Relic’s Developer Evangelist Nick Floyd and MongoLab’s VP of Marketing and Sales Ben Wen. We discussed adoption of cloud technologies by enterprise, how to evaluate cloud providers and the needs of developers when it comes to production needs and scalability. Check out our discussion in the video below: Video Link: Channel 9 Live at BUILD 2012: Talking with Azure Developers This Microsoft conference was in high demand, selling out in just 53 minutes with over 2,500 attendees from all over the world. It took place in Redmond, WA on the Microsoft campus which is home to more than 45,000 employees. In addition to sessions, code challenges and meeting other developers, each attendee received a Microsoft Surface tablet and Windows 8 phone. The Azure store was launched a few days early to give developers and attendees a sneak peek: A preview of the Azure Store, available as of October 29, is providing services and data add-ons that extend the core Windows Azure services. Devs can access and manage the add-ons from inside the Azure Management Portal. The services can make use of the Azure discovery, billing and management capabilities. Among some of the services/data add-ons listed in the Store are AppDynamics (monitoring and scaling as a service) MongoLab (MongoDB as a service) SendGrid (email delivery as a service) Dun & Bradstreet (business insights) Loqate (worldwide address verification and cleansing service) Did you stop by the SendGrid booth at Microsoft BUILD or participate in the hackathon? We’d love to hear your feedback on the new Azure store!