As SendGrid Developer Evangelist, Elmer Thomas says “If your email doesn’t make it to the inbox, you are talking to yourself. Not cool.” Every email you send has to contend with the dreaded spam folder and sadly, 1/5 of them lose the battle. What kind of email are we talking about? Confirmations, reminders, shipping notifications, receipts, password resets, and more. So how can you help your email win this fight? We know that sometimes trying to ensure that your email stays out of the spam folder can seem like a big task. So to help you remember the best practices that will help your email delivery, we put together this fun “Top Tips” video that will help you make it to the inbox in no time. In this video, learn about: Permission Marketing Techniques Authentication Blacklists Spam Traps The CAN-SPAM Act For a more in-depth look at how to stay out of the spam folder, download our free guide.