When you think of what goes into a marketing email, what comes to mind? A subject line? Maybe a call to action (CTA)? What about a pre-header? Or a footer that includes your physical address?

A surprising amount of different content pieces come together to create a marketing email. To craft the most effective campaign, you need to know the best practices (and insider tips) on how to implement these pieces.

Join us this Thursday, September 3rd at 1 PM ET as our resident email marketing master, Erik Ault, guides us through the anatomy of a marketing email, from “from-address” to footer, and everything in-between!

You’ll leave this webcast with:

  • Knowledge of the difference between transactional and marketing email
  • A better understanding of the individual pieces that come together to create an effective marketing email and the specific purpose they each serve
  • Exposure to email examples worth emulating
  • New email marketing ideas to implement into your campaigns right away

Whether you’re an email marketing veteran, or a newbie who wants to step up your email marketing game, everyone stands to gain something from joining us for an hour this Thursday. We hope to see you there, but if you can’t join us live, register anyway to receive access to the content on-demand.



Kate Schmeisser
When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Creative Content Manager.