Kicking Off a New Year Carly Brantz January 2, 2012 Company, Product // SUMMARIES ?> We think 2012 is going to be a good year for SendGrid and for you. This week, as we begin the new year, we want to remind you how we can help by reviewing our “top ten” reasons you should use SendGrid for the success of your email program. Email delivery doesn’t have to be complex, we strive to make email simple for developers. Reason #1: Developers Serve as Our Foundation. We started the SendGrid Developer Community to serve as a central resource for the true believers and die-hard fans of our service – developers. By working closely with the developer community we will create better and more effective information, tools and services that will make email delivery and web development even easier. In turn, developers can focus on building innovative applications that need email in order to work. Reason #2: Robust Analytics Enable Sophisticated Tracking in Minute Detail. Data drives good business decisions. Now you can link your email deliverability to your response rates. Track email clicks, opens, unsubscribes, spam reports, and bounces without writing a single line of code. Our robust analytics suite provides detailed data on your email campaigns so you can easily categorize separate email campaigns and track statistics down to the email address. Reason #3: Access to World Class Deliverability Expertise. From blacklists to authentication, there are a series of protocols that are complex and ever changing. Most companies would need to hire a dedicated email deliverability expert in order to manage their email reputation. SendGrid offers world-class deliverability expertise to make sure your emails get delivered so you can focus on your customers and core business. We hope your new year is off to a good start, we’ll be back tomorrow as we continue our countdown!