Big data continues to change the way marketers engage their customers and email plays a critical role in the evolving big data landscape. Email marketing in particular can be significantly more effective when big data sets are analyzed under the trained, critical eye of a data scientist. Today we’re excited to introduce a thought leadership video series that is spearheaded by our very own senior data scientist and the head of our big data team, Dr. Aaron Beach. Beach spends his days at SendGrid in the data trenches—and he’s uncovered some key insights related to email engagement. He’s decided to share his findings with the email marketing community in our new “Data Science of Email” video series. Not only will this series highlight practical tips for email marketers to apply to their own strategies, but it will deliver the data to back them up. For this series, Beach analyzed over 200 billion emails over the past two years. That’s 200 billion messages sent to over a billion individuals. That analysis has led to some great insights on how customers engage with email. It also revealed how marketers can better deliver email with simple, actionable steps. Intrigued? Watch Beach dive into the first episode on how marketers can better optimize email engagement: For more from Aaron, read his blog posts about email marketing strategy, re-engagement emails and more here.