It all started with a simple idea, or rather, a series of questions. How do we get our brand in front of new, potential customers? Usually, the answer is “advertising.” But what if there was another way? What if, instead of using our marketing budget to buy more advertising, we used it for something better? What if we used it to spread some good throughout the world?

It was a simple concept. Do something GOOD and people will help spread the word about you and your company. Give people a GOOD reason to want to buy your product, a reason that helps them make a difference in the world.

It was within this idea that SendGood was born. Our team wanted to share our awesome Marketing Campaigns product with marketers looking to build meaningful connections with their customers. We figured a good way to incentivize them to get up and running was to donate money on their behalf when they sign up.

We believe there are many other good people out there who’d be excited to make a positive impact in a broader, more worldly sense. Businesses have a need to send email communications to their customers, and now they can send a little good into the world along with those emails! It’s a win-win!

The process is easy. For every new customer who signs up for SendGood and sends their first 5,000 emails, we will donate $50 across four charities. To help us spread the word, we will also donate $1 for every share of the SendGood page that includes the hashtags #sendgrid and #sendgood. Our goal is to donate a total of $300,000, but we need your help to get there.

Together, we can educate young girls who are hungry to learn coding skills, provide assistance to humble soldiers who sacrifice so much, spread happiness to so many animals with a new home, and give honest help to immigrant and refugee families in need.

Check out more details about these organizations below.

Girls Who Code is a national non-profit working to close the gender gap in technology. Our programs educate, equip, and inspire girls with the computing skills they need to pursue 21st-century opportunities.

Pat-Tillman Foundation is an organization that unites and empowers remarkable military veterans and spouses as the next generation of public and private sector leaders committed to service beyond self.

Our Companion Animal Rescue advocates for animals in need by engaging compassionate people to provide innovative community programs.

RAICES Texas is a nonprofit agency that promotes justice by providing free and low-cost legal services to underserved immigrant children, families, and refugees in Texas.

SendGood is the first of its kind from SendGrid, and we’re already humbled by the level of interest in it throughout the company. We love our Marketing Campaigns product and are excited to provide further incentive for other marketers to try it out!

Ready to give it a shot yourself? Sign up here for a free or paid plan and get $50 donated on your behalf when you send 5,000 emails through Marketing Campaigns!

Already a SendGrid customer? Spread the word and share our new SendGood program with #sendgrid and #sendgood, and we’ll donate $1 on your behalf!

Together, let’s send more than just email, let’s Send some Good! 



Mike Pace
Mike Pace leads the Demand Generation team at SendGrid, which focuses on driving revenue and leads through paid media and website optimizations. With a passion for data and analytics, Mike builds strategic marketing plans that focus on in-depth attribution data and customer behavior to improve results across a range of marketing channels. Over the past few years he has focused on content marketing tactics that play a key role in the customer conversion funnel and work to compliment a wide range of paid media initiatives.