The following is a guest post from Shannon Johlic from Boomtrain. Read more about Boomtrain here and more about Shannon at the bottom of this post. 

Seth Godin once said, “I don’t want to get email from anybody; I want to get ‘me-mail.'”

With Boomtrain and SendGrid, it’s time to start giving your customers “me-mail.” Today, we are excited to announce a new partnership that enables you to make your emails hyper-relevant for each and every one of your subscribers through machine intelligence powered content recommendations automatically built into your SendGrid emails.

In today’s 1:1 economy, where customers are demanding a more relevant, personal, and timely user experience, there’s never been a better time to pair the industry’s leading email delivery platform with the power of dynamic, real-time content. Current SendGrid customers can seamlessly add Boomtrain’s technology (which already powers campaigns for, CBS, and Thrillist) to their existing SendGrid account—while maintaining one bill.

SendGrid + Boomtrain: Build Superior User Experiences Through Automation and Personalization at Scale in Your Emails

Automatically Personalize Content for Each Email Recipient
Automate the assembly and delivery of individually-tailored messages that can include any type and quantity of targeted dynamic content recommendations for each recipient, such as videos, articles, products, coupons, etc.

Bring Editorial and Dynamic Content Together
Seamlessly combine editorial/curated content with automated dynamic content to provide a balanced experience to readers.

Regain Valuable Time via Automation
Dramatically reduce message creation and curation time through templates that dynamically populate for each recipient, plus generate unique subject lines via machine-powered automation.

Ensure Reliable Inbox Delivery
Let SendGrid’s industry-leading delivery engine do the work, while you focus on your business. SendGrid’s scalable, reliable infrastructure and large team of deliverability and compliance experts support each of your sends.

Finally, the promise of delivering the right content to the right person at the right time is a reality.

Activate Boomtrain’s predictive personalization engine for your SendGrid-delivered emails to include precisely the right content at the right time for each individual email recipient–whether you have 10,000 or 10 million subscribers. In addition to a significant reduction in time curating emails, clients often see 1.5x – 2.5x lifts in engagement the longer Boomtrain powers the content recommendations within their emails.

By understanding your users’ behaviors and coupling that with a deep semantic understanding of your content and products, Boomtrain automates the process of building truly individualized 1:1 emails at scale through its next-generation predictive engines.

And as a SendGrid customer already using SendGrid’s industry-leading email delivery system, you can send thousands, even millions, of personalized emails unique to every one of your subscribers. Then, with SendGrid’s advanced, real-time analytics, monitor the success of your automated Boomtrain-powered email campaigns.

The Boomtrain Advantage

Boomtrain’s technology is built upon the premise that a superior user experience drives not only engagement and performance lifts, it also builds greater brand affinity in the long-term. Greater brand affinity drives increased lifetime value and creates a tribe of users who are addicted to consuming and sharing your content.

This new partnership is just the start to more exciting opportunities ahead that will bring new possibilities to your email program.

Contact us now and start building the most relevant and engaging user experiences in your emails.

(Oh, and did we mention that Boomtrain can do the same for on-site personalization as well?)

About the author: Shannon Johlic has over 15 years of experience leading marketing departments in the AdTech and MarTech industries for startups through post-IPO organizations. In addition to being a content strategist, demand generation specialist, and thought leader, Shannon is also a trained chef and entrepreneur.