Today there are more options available to companies that need to simplify the way they send email. Many companies start out building their own servers and managing email in house, but find that this decision has serious implications as the company grows and expands its reach.

As the true cost of maintaining homegrown email infrastructures becomes more apparent to executive teams, streamlining these costs has become an imperative. IT professionals are seeking new ways to better manage these costs, but find it challenge to get an accurate read on how much maintaining their own infrastructure is really costing them. Part of the reason is because much of the outlay is buried under several line times or supported by other departments thereby skewing the data. Those who have been able to perform a cost analysis have switched over to SMTP cloud based systems because not only are the economics sound, but the benefits of the sending in the cloud far outweigh running email on premise.

When trying to determine the true cost of maintaining your own servers, make sure you ask the following questions:

1. How many employees are spending time maintaining your servers, troubleshooting problems, or handling delivery issues?
2. What is the trickle effect email issues are having on other departments such as customer service?
3. How much are you paying for storage and archiving?
4. How much time is being put into enhancing your systems to support mobile email and to secure your email network?
5. What is your annual cost for email hardware and software?

When you run the analysis, you’ll probably find that maintaining your own servers costs a lot more than you think. From there, you can make smart decisions about how your business will scale and where you want to put your resources.

With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.