If you rely on email to help drive revenue and keep your business running, then one of the most important things to know is how much each email you send is worth. By determining the current value of your email, you can then identify ways to make improvements and increase your email program’s worth.

SendGrid works with many different partners to help customers improve their email programs or businesses. We recently teamed up with one of our featured partners, Simon Data, to develop a new guide: How Much Is That Email Worth? The 9 Rules of Email Measurement.

How Much Is That Email Worth? The 9 Rules of Email Measurement takes you through the steps for evaluating your email program to determine how much each message you send is worth, and when it might be time to cut back on your email frequency. This new guide covers:

  • Better email through measurement – How and why measuring the value of your email is critical to the success of your business.
  • Measurement questions – An email’s value isn’t just the revenue it drives—learn other questions you can ask yourself about your email’s performance to improve your overall program.
  • Rules of email measurement – Answering measurement questions about your email program is great, but if they’re interpreted incorrectly, you may be doing a disservice.
  • Case studies – Learn more about how companies like Blink Health and TeenSafe have leveraged Simon Data and SendGrid to collect data, measure their email value, and improve their email programs.

Download your copy of How Much Is That Email Worth? The 9 Rules of Email Measurement to learn why measuring email value actually drives email value, creating wins for marketers and customers alike.



Warren Duff
Warren is the Sr. Content Marketing Manager at SendGrid, specializing in email and content best practices, he develops many of the new guides you see SendGrid release as well as other pieces of content, including blogs, videos, case studies, and emails.