Transactional email is booming: web applications are sending an average of 631,000 transactional emails per month. See more results from our recent survey. Transcript of Infographic Via SendGrid: Making transactional email easy for developers everywhere. The Evolution of Transactional Email 1997: Transactional email emerged as an email category in the late 1990s as ecommerce retailers begain sending purchase receipts and shipping notifications via email. 2003: Transactional email was solidified as an email category in 2003, when the CAN-SPAM Act exempted ‘transactional or relationship messages’ from the rules and regulations of traditional marketing or commercial emails. 2012: Transactional email in 2012 includes any email triggered by a user’s interaction with a web application, including signups, password changes, check-ins, notifications, and friend of follower requests. These emails typically contain information a user wants or needs and have the highest open rates across all categories of email. • On average, 45% of user actions within a web application trigger a transactional email. • The average web application sends 631,000 transactional emails a month. • 93% of web applications expect their transactional email volume to increase in the next year. Percentage of Web Applications That Rank Transaction Email as “Important or Very Important” for: • Customer Acquisition: 79.1% • Customer Retention: 89.89% • Marketing: 71.5% Web Application User Actions Supported by Transactional Email Percentage of web apps supporting: • Signups / Subscriptions: 80.5% • Purchase / Order / Shipping Confirmations: 49.8% • Password Recovery / Changes: 76.5% • Friend / Follower Requests & Confirmations: 28.0% • Daily Deals / Offers: 19.1% • Location-Based Check-ins: 4.1% • Lead Distribution: 16.0% Most Important Customer Communication Channels As ranked by web applications • Email: 77% • Phone: 11.8% • SMS / Text: 1.4% • Chat / IM: 1% • Other: 8.7% Target Audience of Web Applications Surveyed • Customers: 37.9% • Businesses: 25.5% • Both: 25.5% Include this infographic on your blog and share with others. Just cut and paste the following code onto your blog: <div align=”center”> <a href=”https://sendgrid.com/blog/the-hidden-world-of-transactional-email-infographic” target=”_blank”> <img src=”https://live-wpgrid.pantheonsite.io/wp-content/uploads/2012/06/sendgrid_infographic_rnd2.png” alt=”The Hidden World of Transactional Email” width=”X″ height=”Y″> <br /> Click to Enlarge<br /></a> Via: <a href=”https://sendgrid.com” target=”_blank”>SendGrid</a> </div>
Partnerships, Technical Using SendGrid With Azure Functions to Send Mobile App Survey Data Joe Moschler February 21, 2018 • 4 min read
Community, Technical How To Grow Your Agency Business With Email Matt Bernier February 12, 2018 • 5 min read
Best Practices Top Tips to Avoid Spam Filters When Sending Emails Elmer Thomas December 23, 2017 • 6 min read
Email Marketing What is an Email Blast? 5 Tips for Rethinking Your Email Strategy Kelsey Bernius November 4, 2016 • 3 min read
Best Practices Email Bounce Management: Soft Bounces vs. Hard Bounces Carly Brantz February 24, 2014 • 3 min read
Best Practices, Product SMTP Relay Service 101 [Back to Basics] Carly Brantz February 7, 2013 • 4 min read