Category Archives: Guest Post

A/B Tests and Triggered Email Measurement Stats with Threads

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The following is a guest post from Andrew Smith at SendGrid Labs. Below, he’ll share some exciting new additions to triggered email service, Threads. Triggered emails are one of the most powerful ways companies can meaningfully engage with their customers and increase marketing ROI. Threads is an extremely flexible and powerful way to engage customers by building workflows and sending triggered emails (e.g. a Welcome Series to a new customer). Your triggered emails just got better. We are thrilled to announce two new awesome features to Threads: A/B tests Email measurement stats A/B Tests Users now have the ability to test different workflow

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Threads (Beta) Now Available. Start Engaging with Triggered Emails.

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The following post comes from our friends at Threads and SendGrid Labs, a division of SendGrid. Learn more about Threads and how it can impact your email program below. Today is a special and exciting day for Threads. In just a few short months, we’ve grown a product inception into an intelligent triggered email service we’re proud to put our name on. This was no small feat and we could not have come this far, this fast, without the support of SendGrid’s email delivery platform. As of June 30th, Threads is in public beta and graciously accepting new signups by the

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2015 Predictions for DevOps

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The following is a guest post from Matt Chesler, DevOps Architect for TheLadders, the premier mobile network for career driven professionals. We sat down with Matt to learn about what he thinks lies ahead for DevOps in 2015.  Q: How do you think adoption of DevOps practices (Agile, etc.) will change in 2015? A: DevOps practices aren’t going to change, they will continue to grow. If you look at current DevOps job listings and listen to what recruiters are looking for, DevOp engineers, etc. are becoming far more prevalent than they used to be. There’s recognition in the industry that this is

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SendGrid Delivers Email Branding to DigitalChalk Customers

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The following is a guest post from DigitalChalk. Learn more about DigitalChalk at the bottom of this post. With any learning management system it is ideal to have private branding capabilities, and yet often times you don’t get that. With DigitalChalk, we continually work to allow our customers easy access to branding features. Our current features allow you to change the theme of your organization as well as uploading your company’s logo to the system, and now we’ve teamed up with SendGrid to allow email branding in conjunction with our notifications feature. It’s an easy process that doesn’t require the

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How to Improve Your Registration Completion by 38% with SendGrid

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The following is a guest post from Daria Shualy, Don Draper at daPulse.com. Learn more about daPulse and a special offer they’re extending to our readers at the bottom of this post.   “Hey babes, I’m finally on the flight back home. Can’t wait to see you.” This email title is sure to get a 100% open rate. Unfortunately, most emails sent to users don’t enjoy such high open rates. This is especially frustrating when the email in question is the “Please confirm your registration” email. I mean, you’d think someone who just decided to join a service or subscribe to

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Why the Notification is the Most Important Email You Can Send for Growth

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The following is a guest post by Wesley Yu at Sendwithus. Learn more about Wesley at the bottom of this post. With so many products on the market, keeping customers engaged with your company is getting harder than ever. Customers sign up, they’ll use your product for a while, then they’ll churn. Sometimes churn happens when your company just slips their mind – they forgot about you – other times it happens because they never really experienced the “AH-HA” moment – the moment when your product just clicks and works in their mind. Notification emails bridge that gap. They keep

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4 Things That Developers Want From Products

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The following is a guest post from Martin Gontovnikas at Auth0. Learn more about Martin at the bottom of this post. Today is a great time to be a developer. I remember 7 years ago, when I had to build an application, I had to take care of getting an SMTP server, integrate with an awkward payment gateway, build my own datacenter, implement the authentication and user management backend, and so on. In the last couple of years, my life has become much simpler. In this blog post, I will cover what I think is crucial to get right if you want to

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