Everyone Needs a Superhero, Even Your Transactional Email Program Kate Schmeisser February 21, 2014 Best Practices // SUMMARIES ?> Sometimes heroes come in unexpected shapes and sizes. Take Clark Kent…or Peter Parker…or your transactional email! Even those closest to them didn’t know the secret power they possessed. That’s exactly how most senders of transactional email are: unaware of the extent they could use that seemingly simple message. And they are missing out. A wanted, expected, anticipated email is powerful. A secret superhero at your disposal and you didn’t even know it. But how do you empower transactional email to be the superhero it was created to be? Say “hello” to optimized, personalized, and ROI-rich content. Our partner webcast How to Make Transactional Email Your Superhero: Keys to Optimization and Success will take place on March 4th, 2014 at 1 PM EST. Our two presenters Matt Harris (co-founder and CEO of sendwithus) and Jillian Wohlfarth (content guru at SendGrid) will show you how. In the webcast you’ll learn how to: Turn dead-end transactional emails into great experiences Identify…and rectify missed opportunities in transactional email Elevate your email program through optimization A/B test for success Learn how to kick the *KABLAM* out of low engagement rates and empower your email program. We hope to see you in March! 3 lucky attendees will win joint sendwithus and SendGrid swag. And even if you can’t attend, register anyway to receive copies of the presentation.