Category Archives: Events

Announcing SendGrid’s Second Annual Email Matters Event in NYC

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We’re getting excited for our second annual Email Matters event in New York at 404, on September 16. Once again, we’re bringing together nearly 200 marketers and developers for an afternoon focused on user engagement, customer data insights, and email strategy best practices.   Speakers and Agenda This year, we’re sharing the stage with our customers including The Ladders’ VP of Growth & Marketing, Deepa Miglani, our customer keynote speaker. We are also hosting two panel discussions moderated by SendGrid’s VP of Support and Business Operations, Ken Apple. The first discussion with Juan Soprano of Pixable and Ben Hindman of Splash will

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Learn the Anatomy of a Marketing Email

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When you think of what goes into a marketing email, what comes to mind? A subject line? Maybe a call to action (CTA)? What about a pre-header? Or a footer that includes your physical address? A surprising amount of different content pieces come together to create a marketing email. To craft the most effective campaign, you need to know the best practices (and insider tips) on how to implement these pieces. Join us this Thursday, September 3rd at 1 PM ET as our resident email marketing master, Erik Ault, guides us through the anatomy of a marketing email, from “from-address”

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How To Web Conf: Hacking Your Way to Product Excellence

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Back in November, I had the pleasure of speaking at How To Web in Bucharest, Romania about a subject very close to my heart – hackathons. More specifically, how product teams can use hackathons, both the environment and the hacker mentality, to drive their products forward in a way that is both engaging and creatively flexible for developers. The main talk will be online on the How To Web YouTube channel shortly, but here are some of the key points I made: Have Restriction-Free Time Part of the draw of many hackathons is the freedom to experiment in a no-pressure

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A Gopher Attends PythonBrasil[10]

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A few weeks ago, I found myself arriving in Recife, Brazil for PythonBrasil[10]. I had the time of my life and met extremely bad ass people over there. I also met people whom I now call friends, and I’ll try to highlight some of my favorite things from the experience below. PythonBrasil consists of workshops, talks, sprints, and some really fun activities. The conference was super well organized. Three tracks to choose from, with amazing speakers and keynotes such as Jose Valim, the creator of the Elixir language. Translations were available, but I want to improve my understanding of Portuguese, so I

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Deliver Email That Matters

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The relationship between a business and its customer is like any other in life.  Its success relies on effective and clear communication. In today’s online and mobile environments what does effective communication look like? A series of connected interactions between you and your customer that delivers critical information for continued engagement. And what’s the most trusted means of making those connections? Email. When your customer clicks “reset password” they are connecting to you for critical information to continue engaging with your application. That email matters. When you promote a new product or feature to re-engage or grow that customer, that

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How Will You Grow Your Email Program in 2015?

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As you look to planning for the new year, what does your email strategy look like? If it involves increasing the reach of your email program, you’re in the right place! Growing your mailing list can be pretty complicated. There are plenty of “shortcuts” available to businesses that want to send more email to more people including lists for purchase on the Internet, partners you could potentially share with, services that scrape the internet for email addresses, and more. Unfortunately, those are short-term plays in a long-term game. The key to a successful email program is engagement, and if those

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SendGrid Mentors at TechStars Patriot Boot Camp

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As a member of our Developer Relations team, we get the awesome opportunity to work with some really motivated developers and startups. However, every now and then we get the opportunity to do something a little different that has just as big of an impact. Recently, we were able to lend a hand in a really great boot camp. My co-worker, Eddie Zaneski, and I had the privilege of attending TechStars Patriot Boot Camp in Madison, Wisconsin. We helped mentor some really badass veterans and got the opportunity to give some talks to impart wisdom from our past experiences and talk a little

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