It takes more than opt-ins and good content to build a successful email program. You need to make sure every recipient wants to get your email, which means paying close attention to engagement levels. With email providers watching bounce, spam, open and click rates, you should be too.

SendGrid’s Event Webhook helps our customers reach that next level of email sophistication by reacting to the nine email events. These events (processed, dropped, deferred, bounced, delivered, opened, clicked, reported spam, unsubscribed) and how you would use them are detailed in our Event Webhook Guide: The Next Level of Email Sophistication, which is available now. This guide provides an overview of what the Event Webhook makes possible, as well as how developers can implement it.

Among the areas covered in this guide:

  • Why it makes sense to proactively remove some recipients
  • The benefits of automating spam reports and unsubscribes
  • How to stop manually looking through logs for bounce reports
  • Why you should begin collecting event data now

The Event Webhook Guide is designed to be consumed by both technical and non-technical readers. We know it takes a team to build your business. No matter who discovers the benefits of the Event Webhook, we hope you share it with your counterparts. Consider SendGrid as another member of your team and together we can all help you reach the next level of email sophistication.

Access the free download here: Event Webhook Guide: The Next Level of Email Sophistication

Adam DuVander speaks fluent "developer" while serving as Developer Communications Director. He helps SendGrid connect to coders of all stripes. Previously Adam wrote for Wired, Webmonkey and edited ProgrammableWeb, the leading resource for APIs.