The Anti-Phishing Working Group is a non-profit organization that is dedicated to eliminating identity theft and fraud that results from phishing, crimeware and email spoofing. APWG recently released the Phishing Activity Trends Report, 2nd Half 2011 and as always, APWG’s data provides a comprehensive overview of how phishing attacks affect the global landscape of the email universe. Here are some of the key findings from the report:

• Trojan malware has continued to thrive, becoming the technology of choice for e-criminals, and most of the Trojans were hosted in the USA.

• There were 23% more phishing attacks than in the first half of the year due to the holiday season.

• Financial Services continues to be the most targeted industry sector followed by retail and payment services.

• Mobile is projected to become larger concern as more and more users rely on tablets and smartphones to check sites that require access to personally identifiable information.

With the recent eHarmony and LinkedIn breaches, email phishing is gaining new legs. As we speak, spammers are sending out service messages pretending to be from LinkedIn to resolve the breach in an attempt to gain PII data. As senders of email it’s our collective duty to protect our customers and put policies, practices and robust security measures in place. To do so, we all need to be informed about the dangers and keep abreast of changes in the email eco-sphere.

Read the full Phishing Activity Trends Report to get started.

Carly Brantz
With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.