Email newsletters are one of the most engaging tools in a marketer’s toolkit.

Think about it. How many email newsletters do you receive daily, weekly, or monthly from the brands you follow? It’s a lot, right?

Email newsletters are one of the most unique forms of marketing because your customers opt in willingly. 

Your customers never asked for your pay-per-click (PPC) ads, sponsored posts, or cold calls (whether they like them or not), but they did ask for your email newsletters when they hit the “Subscribe” button.

Then again, just because your customers asked to receive your email newsletters doesn’t mean they’re going to stick around forever. That’s why you have to deliver high-quality, valuable content that keeps them hooked and satisfied—not to mention subscribed.

And that’s easier said than done.

Fortunately, we have just the thing to help: engaging email newsletter templates.

Our 16 free email newsletter templates will help keep your designs fresh and open-worthy. Below, we’ll walk you through how to create your own email newsletter template and start sending emails your subscribers can’t wait to open.

How to create an email newsletter template

Creating an email newsletter template is easy with the right tools. While tools like Photoshop, Illustrator, and InDesign will give you complete flexibility and freedom with your templates, those can be overkill for anyone without trained design skills.

If you’re looking to create your first email newsletter template (and you’re not a design pro), we suggest using your email service provider’s (ESP) built-in template-building tools. You can sign up for Twilio SendGrid for free and play around with our editor.

It offers you 3 different ways to create email templates:

  • Design editor: Use our visual WYSIWYG editor to drag and drop elements to build your campaign.
  • Code editor: Import, write, or edit custom HTML to have full control over every pixel on the email.
  • Blended editor: Use a mix of the WYSIWYG editor and code to build your own email templates.

A great way to build unique emails is to download a free email newsletter template and edit it to make it your own. For example, you can choose any of our free email templates, download the HTML, import it into your editor, and edit all the elements to be exactly what you need.

Swap out the logo, adjust the colors, insert it in the hyperlinks, and bada bing, bada boom—you’re ready to go with your brand-new email newsletter template.

How do I send an email newsletter?

The best way to send an email newsletter is through an ESP. An ESP, like Twilio SendGrid, can set you up with everything you need to send engaging email campaigns at scale.

All you need to do is upload or build your email template, import your email list, design your specific campaign, and press the “send” button—it’s that simple. 

Once your campaign is live, you’ll get access to real-time data on opens, clicks, and more to inspire and inform future campaigns. 

What should I include in an email newsletter?

Most email newsletters contain a few standard elements. We’ll cover those in just a second, but feel free to be creative and unique with your campaigns. 

While your email newsletter will need to include a few basics, the rest is up to your brand, style, and vision.

As for what needs to be in every email newsletter, here are a few elements:

  • Subject line: Email subject lines are one of the most important parts of your email. When done right, the subject line grabs attention, informs, and drives recipients to click and open the email.
  • Preview text: Preview text is the supporting text you’ll often see to the right side of the subject line in your inbox. This elaborates on the subject line and encourages recipients to open the email.
  • Header: Headers immediately help an email recipient recognize the sender, so keep it consistent to build brand familiarity.  
  • Logo: Logos help subscribers to recognize your brand. By adding a hyperlink to your logo, recipients can click straight back to your website’s homepage from the email.
  • Content: Emails should provide value, whether that’s information, entertainment, discounts, or something else. Whatever it is, it needs to be valuable to your subscribers.
  • Footer: Footers contain your business address information as well as links to social media profiles and how to unsubscribe—both of which are a must.

Beyond that, you’re free to be creative and have fun. Here are few popular ideas to get your brain juices flowing, but don’t limit yourself to these:

  • Featured blog posts: Highlight the latest and greatest content on your website, like blog posts or even YouTube videos.
  • Relevant news stories: Share news articles featuring your business to build social proof and keep customers informed.
  • Product updates: Alert your customers about any major product updates, so they can know what’s new and what’s coming soon.
  • Customer stories: Feature customer testimonials, so subscribers can see ways other users benefit from your products and services.
  • Upcoming events: Let your subscribers know about any virtual or in-person events coming soon.
  • Discounts and promotions: Spotlight the top products, promotions, and discounts, so your subscribers feel like they’re always in the know.

Email newsletter templates and examples

Building a template from scratch can be hard, even if you already know what you want to include. Sometimes, it’s better to start with an existing template and modify it for your needs.

Below, we list all our available email newsletter templates and give pointers on how you can use them. Just click the links provided, and you’ll go to a page where you can easily download the template. Here’s how to do it:

  1. Find a template you like and click the blue “download template” button.
  2. Enter your name and email address, then click the “send me the template” button.
  3. Check your inbox, where you’ll receive the HTML template shortly (and a few best practice tips).
  4. Open the email and click the “access your template” button, triggering the download for your HTML file.
  5. Access the file, copy the code, and paste it into your Twilio email design editor.
  6. Get started—you’re ready to edit, customize, and use your email template.

All the designs in our free template gallery are fully responsive, meaning your customer will have the same experience, whether they’re reading the email on their mobile device, tablet, or desktop.

Business newsletter templates

While our business newsletter templates use a more professional, rigid look, you’ll still find them fresh and vibrant. Feel free to play with these templates to make them more or less formal to match your brand—a splash of color here or a thinning of the margins there can make a big difference in your presentation.

Ecommerce newsletter email template

The ecommerce newsletter email template provides a simple, clean email for spotlighting your products. It gives you a hero image box front and center to feature your product and supporting boxes to add complementary products or links to relevant blog posts.

Real estate newsletter email template

Real estate is all about the imagery, and that’s why this real estate newsletter email template gives adequate space to highlight multiple images. Pick your most eye-catching photo for the top spot, and then sprinkle in your others in the boxes below. Plus, a simple call-to-action (CTA) doesn’t take attention away from the images while also nudging your subscribers on what to do next.

Hotel newsletter email template

There are always things to do at your hotel or resort, and this hotel newsletter email template gives the right balance between white space and content blocks to highlight it all. Keep it minimalist and image-rich for the most modern and effective approach.

Travel newsletter email template

The best travel newsletters use clever copy and beautiful images to tell nomad-inspiring stories. Take advantage of the big, bold text in this travel newsletter email template to highlight your destinations, then capitalize on the short, clever copy to turn eyeballs into conversions.

Nonprofit newsletter email template

Nonprofits are all about people and humanity, and this free nonprofit email newsletter template gives you the perfect space to spotlight volunteer opportunities or upcoming events with powerful photography. There’s adequate space below each section to explain the events in detail, and then there’s a nonobtrusive CTA to help your subscribers take action.

Bank newsletter email template

Banks want to communicate trust, and this contemporary, professional template does just that. It’s the perfect bank or financial institution newsletter email template that delivers your message while respecting your subscribers’ time.

Small business newsletter email template

Whether you own a local floral shop or a yoga studio, this simple, elegant newsletter design lets you feature your latest and greatest content while prioritizing your brand’s voice and style. Plus, you can add more content blocks to the small business email newsletter template if you have more content to feature—just try not to go overboard.

B2B newsletter email template

Your B2B customers want newsletters, too, which is a great opportunity for you to feature upcoming webinars, product updates, and customer testimonials. The B2B newsletter email template keeps things bold by categorizing based on color. But you can also tone it down and make the backgrounds white or embrace the style and swap out your brand colors.

Frequency newsletter templates

Frequency newsletter templates focus on newsletters sent at regular intervals. Whether that’s every week or every month, these newsletters give you the right amount of space to feature your content without overwhelming your customers.

Consider your engagement to determine which cadence is right for you. 

If you’re sending a weekly newsletter but struggling to get opens and clicks, consider pushing it to once a month. This will allow you to feature the best-of-the-best content and still keep your customers regularly engaged.

Weekly newsletter email template

The weekly newsletter email template is an image-heavy template that lets you speak to your customers with photos instead of words. It includes spots for big hero images, short captions, and small CTA buttons. If your product is the hero of your brand, try using this newsletter template on a weekly basis to put it front and center.

Monthly newsletter email template

If a newsletter every week seems a bit too much (for both you and your customers), slow your cadence down to once a month. This monthly newsletter email template uses a fun collection of different-sized squares to feature content in a more collage-like style. You can even swap out the black and white backgrounds for something more on-brand.

Holiday newsletter templates

Each holiday only comes around once a year, which means you need to do your best to capitalize on the moment. These holiday-focused newsletters will help you do that by capturing the feeling of the day with specific colors and themes. Give them a try to ensure your customers know this email isn’t their typical weekly or monthly newsletter—it’s a special holiday promo.

Halloween blog email template

Embrace the holiday spirit with a template that’s the right balance between Halloween nerd and customer-centric. You can use this Halloween blog email template to spotlight your annual deals or have fun with it by mentioning Halloween events and spooky-good recipes. And, with a slight shift of the colors and fonts, this template is perfect for repurposing for Thanksgiving, too.

Retail holiday newsletter email template

This retail holiday newsletter template lets you focus the upper half of your email on a single focal point and CTA, while the second half can include links to recent blog posts or upcoming events. You can also switch up the colors for however you need to target the right holiday season—slight shades of green and white can make this a Christmas newsletter, while red and blue could easily make it a 4th of July email.

Intention-based newsletter templates

Intention-based newsletters are all about identifying customer behaviors that show purchase intent. For example, customers Googling certain keywords or visiting your product pages show that they’re considering making a purchase. 

Fitness newsletter email template

This fitness newsletter email template can easily accommodate a gym, yoga studio, or even a smoothie shop. By highlighting your high-priority CTA at the very top and backing it up with a photo or illustration, it does most of the talking for you. 

Welcome newsletter email template

Now that your customers have shown interest in your brand by subscribing to your newsletters, it’s time to make a good first impression. This welcome newsletter email template will help you set the tone for all future emails, and it’ll help determine whether your recipients stay subscribed or hit the road early.

Seasonal newsletter templates

Seasons come and seasons go, just like your products and promotions. By using a seasonal newsletter to introduce a new season and new product lines to your customers, you help set expectations for the next two to three months.

Seasonal newsletter promotion template

Capture the energy of the changing of seasons and new products with this seasonal newsletter promotion template. Find colors that help you to both stay on-brand and be creative.

Style-based newsletter templates

Your email newsletter should communicate your brand’s unique style. While we offer free templates to get your creative juices flowing, it’s up to you to swap out the colors and play with the organization to make it one of a kind to your business.

Featured content email newsletter template

The featured content email newsletter template is the perfect weekly or monthly email to send when you want to feature a single piece of content. After all, while it’s great to give your customers choices of content, from time to time, it’s OK to give them a single CTA.

Why use Twilio SendGrid email newsletter templates?

Whether you’re planning a weekly promotion or a seasonal customer newsletter, Twilio SendGrid email newsletter templates take the pressure off and let you focus on the content instead of the design.

Find a template you love, download it, and get started with your brand-new newsletter in minutes. Plus, Twilio SendGrid’s email editor gives you complete control of how you tailor the template for your needs. Use our drag-and-drop editing tools or manipulate the code to position email elements exactly how and where you want them to be.

Newsletter templates are just the beginning. Find email templates for your welcome emails, product announcements, purchase receipts, password resets, and more. Check out the free template gallery to find the perfect responsive design for every occasion.

Need help sending email campaigns? Sign up for a free Twilio SendGrid account and start sending.



Jesse Sumrak is a Content Marketing Associate at Twilio SendGrid focused on writing killer content and producing captivating webinars. A writing zealot by day and an ultramarathon runner by night (and early-early morning), you can usually find Jesse preparing for the apocalypse on a precipitous peak somewhere in the Rocky Mountains.