Have you ever received a marketing email that you were excited to open, but once you clicked through to read the content it just fell flat? The copy didn’t register or the images felt out of place? I know I have. When I find an intriguing site and opt-in to receive their email newsletters, I expect the email experience to be similar to their site and when it doesn’t, it’s disappointing! The success of an email marketing program can live and die with its content.

In our latest SlideShare, we review the basics of both written and visual email marketing content.

Putting the Pieces Together

There’s a surprising number of individual pieces of content that come together to create an email. From your subject line all the way down to your footer, it’s a challenge to make sure every piece performs its individual job and also contributes to the overall emotion and feeling of the message. So it’s smart to either learn (or review) the basics of what goes into your standard marketing email.

You can have the most amazing template and the most wonderful design and strategy behind a marketing email, but if the content doesn’t deliver then you’re in trouble. Review our SlideShare for more tips and check out more of our content on email best practices here!



Kate Schmeisser
When Kate isn't trying to teach herself the ukelele, make it through the mountain of books on her nightstand, or figure out if they are actually being serious about suggested serving sizes on ice cream, she is the Creative Content Manager.