As we learned from our customer panelists at our Email Matters event, data insights are critical in providing marketers with actionable steps so they can better engage their customers. And as data volumes increase, there is a growing demand for data scientists to comb through and uncover these key insights. In fact, SendGrid is predicting the creation of a new role within marketing teams called engagement scientists, who are dedicated to helping marketers refine their engagement strategies.

Led by our own Senior Data Scientist, Dr. Aaron Beach, SendGrid’s Big Data team is dedicated to furthering the development of the data science behind email engagement.

Today, we’re excited to continue the SendGrid Thought Leadership Video Series with Dr. Beach on the “Data Science of Email.”

This 12-video series featuring Dr. Beach will cover topics to help you become a more data-driven marketer including:

  • Engagement segmentation tips
  • Recommendations for email engagement on mobile devices
  • The future of data science for marketers

For the next six weeks, we’ll introduce 2 videos per week on our YouTube channel– data-driven recommendations based on factual scientific research to help you make the best decisions for your business. We know this space is evolving, and as marketers you’re expected to keep pace. That’s why this video series is focused on what’s happening now—the trends, challenges, successes, and tips.

Kicking off this series is a question that every marketer is probably asking themselves: How do I become more data driven?

Hear from Aaron himself:

Tap into Aaron’s know-how by following along on SendGrid’s Twitter and YouTube channel to keep up with this series. If you have questions or have feedback on additional topics we can cover, let us know by tweeting to @SendGrid.



As Director of Corporate Communications for SendGrid, David is responsible for helping to shape the voice of SendGrid and his current responsibilities include global management of media relations, social media, and analyst relations.