We could build our own email infrastructure, but why? SendGrid provides us with a really great tool that has effectively transformed our email program. –Seth MacPherson, Lead Developer, HiringThing HiringThing is startup that makes finding new talent easier for small to medium sized businesses by reducing the time hiring managers spend on posting and managing resumes. As a result, HiringThing sends a variety of transactional emails to both applicants and hiring companies. These include “thanks, but no thanks” emails; weekly activity and status emails; and weekly career opportunity emails for applicants. Like most successful startups, they suffered the same fate of rapid customer growth – poor delivery with increased email volume. As they grew, they found that their current systems didn’t provide them with the tools they needed to manage their deliverability, the ability to enable subusers, or the capability to sync seamlessly with their platform. They thought about building their own infrastructure, but found the attributes they needed in the SendGrid platform – a find that saved them a great deal of time and money. SendGrid guided HiringThing through key best practices to improve their reputation including IP warm up, segmentation, authentication, and adding another level of automation around email deliverability and system integration using the Event and Parse APIs. Today HiringThing has a 99% delivery rate. Read more about how HiringThing leveraged the SendGrid platform to meet its specific requirements and achieve a 99% delivery rate and learn more about email deliverability in our Deliverability Guide.