“We chose SendGrid because of their strong ties to the start-up and developer communities, demonstrating their commitment to helping businesses like ours succeed.”

Our Customer: Inigral

Inigral helps colleges create private branding communities within Facebook for potential students to meet and connect with future classmates. By tapping into the social effects of Facebook and focusing on student engagement, universities can increase enrollment and boost their retention rates. Inigral relies on email to drive engagement among their student and client users. They send over 5 million emails per month deploying activity notifications, weekly digests, and confirmation messages to students as well as sending weekly reports to their university clients.

Inigral’s Email Challenges & SendGrid’s Solutions

As Inigral’s user base grew, so did their email volume and subsequently their delivery challenges. Emails started to go undelivered which limited engagement opportunities for students. Adding to the problem was their lack of access to the delivery and response metrics they needed to help improve their overall email program. They needed a solution that would not only provide reliable delivery, but give them the data they needed to continue to grow their business. That solution was SendGrid. The result was a 99% delivery rate and an 11% increase in student join rates.

To learn more about how they achieved these gains, read the entire case study here. And to see how other companies have improved their email programs with SendGrid, check out our Success Story library.

Interested in how how email deliverability affects your business? Download our free deliverability guide to find out!

Carly Brantz
With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.