If you’re familiar with location based services, then you are most certainly aware of foursquare – the mobile platform that makes cities easier to use and more interesting to explore. At SendGrid we are caught up in the craze and quite competitive internally for our foursquare points and mayorships.  While most communication between foursquare users happens within the application,  email alerts, friend requests, check ins, and “mayorship” status result in over 60 million transactional emails sent per month.

Sending such a large volume of mail every day led to complex email deliverability problems for which they lacked the internal expertise, time and resources to properly manage the flow of email. Over time, they started to receive email complaints from their users which negatively affected their sending reputation and created additional problems with the ISPs. With 84 million users worldwide and growing, Foursquare needed a reliable and scalable email infrastructure that could handle the rapid growth of their database and get them back on track with the ISPs.

foursquare chose SendGrid to help them better manage their email and implement best practices to improve and maintain high email delivery. The result was a 96% delivery rate and thousands of saved dollars in engineering resources. Read the entire case study and see what Jon Hoffman, Head of Infrastructure at foursquare had to say about the switch to SendGrid.

Carly Brantz
With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.