Note: This is a guest post from one of SendGrid’s partners, Verst. Read more about Verst and other email partners on SendGrid’s Partner Marketplace page. Email is an essential arrow in the quiver of any content creator. As the most direct and engaging way to maintain a dialogue with your audience, email marketing distributes your most recent content and keeps your brand top-of-mind. As an email marketer, you’re already taking steps to ensure your emails are structured and delivered optimally. But where are those emails driving to? Does your content have a home that lives up to your brand? And does your content reciprocally grow your email list? With Verst, you’re able to create a powerful and performative hub that syncs directly to your ESP. Here’s how it elevates your content and helps expand your email channel: Own your audience At a time when social networks are charging you hand over fist to reach your own followers, it’s important to use a platform that gives you full ownership of your brand. Verst allows you to create and maintain a personalized home for your brand. You can use your own custom domain, quickly design a gorgeous homepage, and start posting content when and how you see fit. This means you have the freedom to design and monetize however you choose. So when your readers click through your emails, they land in the best place possible. Optimize for results Traditionally creators have needed to cobble together a suite of tools like Optimizely, Google Analytics, and Sumo to optimize their content. Verst provides the functionality right into the platform. You can A/B test the headlines and images of your posts, review rich engagement analytics and easily create effective calls-to-action (CTAs) that will run across your site. So when you’re ready to pull together your weekly newsletters, you’ll know exactly what works and what doesn’t. Grow your email list Growing your email list is one of the most important tactics related to revenue growth. Some best practice that you should be following include: Creating multiple opportunities for email sign-up Sending a stellar welcome email as soon as possible after a sign-up Providing a preference center so recipients can decide how many emails they receive from your brand The days of difficult and messy integrations between your ESP and your website provider are over. With just a few clicks, you can connect your Verst site directly to your SendGrid account. Then, you can use the CTA feature to create an email capture CTA. Verst automatically places your CTA throughout your content in the optimal position for maximum impact. Any subscribers who comes through your Verst site will instantly port over to your ESP account—like magic—so you can start including them in your email marketing. Now every time you create new content you can be sure it’s driving up your email subscriptions. Head on over to Verst to learn more about how to increase paid subscriptions. And for more on email best practices check out SendGrid’s 2017 A-Z Email Marketing Guide.