Best Practices

Considerations When Switching ESPs

_{Jacob Hansen
September 28, 2016
Best Practices}

Senders who make a choice to use any Email Service Provider (ESP), such as SendGrid, are always looking for good email delivery. They want the email sent out on a daily/weekly/monthly basis to get out the door successfully and reach the intended recipients. This success largely involves making sure the sender is following email best practices. However, even if you already are following best practices, there are additional considerations when switching ESPs. Read More ›

The Email Ecosystem: From Start to Send

_{Jacob Hansen
September 27, 2016
Best Practices, Email Marketing}

As we’ve worked with marketers and developers, we’ve found that there is definitely different languages used by each group. But the end goal for both is the same – good delivery in a complicated email ecosystem. We created the following infographic to provide both developers and email marketers with valuable email delivery information and tips. Read More ›

Announcing SendGrid’s Global Email Benchmark Report

_{Warren Duff
September 22, 2016
Best Practices, Company}

Our newest data report looks at engagement stats from nearly 30 billion emails from about 100,000 different senders to over 1.5 billion different recipients. Read More ›

Don’t Fear the New iOS 10 Update

_{Seth Charles
September 21, 2016
Best Practices}

A new email unsubscribe feature was released with Apple's release of the new mobile operating system iOS 10. Here, Delivery Consultant, Seth Charles explains what this change means for senders and recipients. Read More ›

Email Subscription DDOS Attacks: Why You Should Secure Your Email Signup Forms Now

_{Paul Kincaid-Smith
September 19, 2016
Best Practices}

Do your email subscription forms put your business at risk of a Spamhaus blacklisting? VP of Industry Relations, Paul Kincaid-Smith, explains the importance of having a secure email signup form on your website. Read More ›

Delivery Consultants Q&A – Spam Filters and Throttling

_{Kate Schmeisser
September 7, 2016
Best Practices}

In case you missed it, our Delivery Consulting Team hosted an hour-long Q&A webcast last month on all things delivery. Today, our delivery experts will share details on two topics that came up during the webcast: spam filters and throttling. Read More ›

Unread Mail – Your List

_{Kate Schmeisser
August 31, 2016
Best Practices}

In today’s episode of Unread Mail we’re discussing one of the most (if not the most) important aspects of your email program—your list! We’re talking specifically about how you add and remove subscribers from your list. Read More ›

Best Practices For Sending Updated Terms of Service or Privacy Policy Emails

_{Seth Charles
August 26, 2016
Best Practices}

Delivery Consultant, Seth Charles, shares the “Do’s and Don’ts” of sending updated terms of service and privacy policy emails to your customers in an effective (and safe) way. Read More ›

5 Pillars of Email Deliverability

_{Luke Martinez
August 23, 2016
Best Practices}

SendGrid Deliverability Consultant, Luke Martinez, shares the top 5 components for building and maintaining a healthy email program with great deliverability. Read More ›

What Kind of Email Deliverability Athlete are You?

_{Warren Duff
August 18, 2016
Best Practices}

Are you the Muhammad Ali of email? Maybe you're more of a Shaun White... Take our quiz to see how much you know about email and which athlete you are! Read More ›

The Expert’s Guide to Email Marketing

_{Warren Duff
August 16, 2016
Best Practices}

The Expert's Guide to Email Marketing taps into the expertise of other email professionals to bring you actionable advice and tips for marketing emails. Read More ›

Unread Mail – Basic Email Metrics

_{Kate Schmeisser
August 15, 2016
Best Practices}

We're excited to introduce our new blog video series Unread Mail. Today we’re discussing very basic email metrics to keep an eye on to monitor the health of your email program. Read More ›

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