Best Practices


How the Email Privacy Act Affects Today’s List Builders

Len Shneyder Best Practices
Today more than 205 Billion emails a day are sent between individuals and businesses making it a stunningly massive repository of human generated information. So it stands to reason that in today’s world, email should be afforded the same protections that our medical records, electronic or paper, enjoy under HIPAA because we’ve entrusted our most sensitive life and business secrets to the channel and medium. Read More ›

SendGrid’s 2017 Email Deliverability Guide

Best Practices
2017_Deliverability_Guide
We’re happy to announce that we’ve updated one of our most valuable and popular guides for 2017! SendGrid’s Email Deliverability Guide was originally created to help email senders learn more about email deliverability and what it takes to get messages delivered to the inbox instead of the spam or junk folder. Read More ›

Creating a Subscription Widget with Node.js

Devin Chasanoff Best Practices, Technical
I recently developed an open source subscription widget built using SendGrid’s Node.js API library. While this is not an officially supported SendGrid library, the goal was to make an easily deployable, flexible widget any SendGrid customer can incorporate into an HTML page that collects existing and potential customers’ email addresses and other useful information to store within their Marketing Campaigns Contacts. Read More ›

Send Your Email With Confidence (And With a Little Help From Your Friends)

Jillian Wohlfarth Best Practices, Events
The Send With Confidence tour kicks off this January and our email experts are visiting London, Amsterdam, New York, LA, and San Francisco to meet with senders who’ve experienced all the highs and lows of email management. Whether email is part of your every day, or one of the hundreds of items on your to-do list, let us help you with some that work for you on this roadshow. Read More ›

Email Newsletter Measuring, Testing, and Reporting: Tips from The SendGrid Scoop

Best Practices, Email Marketing
Welcome back to the final installment of Behind the Scoop, a four-part series that was created to peel back the layers of email marketing by sharing the newsletter process and tips from SendGrid’s very own in-house email marketing team. Measuring your engagement statistics, reviewing results of any A/B testing and reporting/celebrating success will help you affirm strategies or direct you to areas where you can improve for future newsletters. Read More ›