Different types of emails vary in interest to users.  Emails such as shipping alerts, forum notifications, and account confirmations are well received by users and hardly generate any complaints since users already expect these emails.  On the other hand, unexpected emails such as certain newsletters, or email invitations from contact imports on sites such as social networks, event planning , or surveys are less likely to be expected by users and more likely to generate complaints.

SendGrid allows companies to tag each of their emails and assign them a category.  After this, SendGrid will track emails sent, clicks, opens, unsubscribes, spam reports, and bounces per category.  Companies using SendGrid will now be able to see what types of emails generate more complaints, higher click-though rates, or what emails generate more interest.  For more information on how to accomplish this and for a video on how easy it is to get started and how the statistics look please go here.

Carly Brantz
With more than 15 years of experience, Carly Brantz is an email deliverability and inbound marketing veteran. As the VP of Revenue Marketing at SendGrid, Carly empowers her team to transform marketing from a cost center to a revenue generator. With a key focus on funnel optimization, Carly leads the team responsible for content creation, lead nurturing, SEO/SEM, and website optimization. An accomplished speaker, Carly shares her email delivery and revenue marketing tactics as a headline speaker on SendGrid’s international roadshow as well as other Marketing conferences.