One of today’s hottest technology trends is around the rise of the API economy. The growth in the number of available APIs is enabling application developers with unprecedented opportunities to access new services and platforms to rapidly create new economic opportunities. But not all APIs are created equal. Despite increasing API availability, there are still challenges that need to be considered before deciding to use one.

So how can APIs benefit your business and where should you start?

Understanding the API Economy: How Your Business Can Benefit From APIs

On Wednesday, December 11th at 1PM EST, join Randy Heffner from Forrester Research and SendGrid’s very own API guru, Adam DuVander as they discuss all things API in a free webcast.

Randy from Forrester Research will:

  • Describe the emerging API economy
  • Discuss what is driving its growth
  • Outline a strategy to help you better decide how and when to use APIs for your business

Adam DuVander from SendGrid will cover:

  • Successful business platforms that leverage APIs
  • SendGrid’s APIs
  • The numerous APIs available in the marketing that that developers can and should be taking advantage of

Whether you’re a developer currently leveraging APIs, or a business owner looking to gain a better understanding of what resources are available to you, Randy and Adam will provide you with the takeaways you need to succeed in an ever-changing market. There will also be time allotted for Q&A at the end, so come with your questions–Randy and Adam will be happy to answer them for you.

Register here for the free webcast.

Even if you can’t attend, a copy of the presentation will be sent to you after. So sign up and share the info with your colleagues or fellow developers.

About Randy Heffner

Randy is a leading expert on architectures and design approaches for building enterprise applications. For 13 years, Randy has been a driving force for Forrester’s research on application architecture trends, concepts, patterns, and best practices.

About Adam DuVander

Adam DuVander speaks fluent “developer” while serving as SendGrid’s Developer Communications Director. He helps SendGrid connect to coders of all stripes. Previously Adam wrote for Wired, Webmonkey and edited ProgrammableWeb, the leading resource for APIs.

Jillian Smith
As SendGrid's Director of Content, Jillian is responsible for ensuring that SendGrid provides valuable thought leadership content through the blog, whitepapers, webcasts, and more. When not writing and editing, you can find Jillian frequenting Denver restaurants in search of the best queso.