How well have you been sticking to your New Year’s resolutions? Good? Bad? Didn’t make any?

Well, for those of you who haven’t made any New Year’s resolutions, or for those of you who need more of a challenge beyond “healthy eating” and “exercise more,” we have 12 Moment Marketing New Year’s Resolutions to help you take your marketing strategy into the new year.

Moment Marketing

During this series, we’ll be highlighting resolutions that will help you successfully seize the moment – the marketing moment – in your 2015 marketing strategies. But what do we mean by “moment marketing”?

Moment marketing is about taking ownership of an event and driving conversations and engagement around that event that leaves your brand in the limelight.

You may remember the iconic Oreo tweet during the power outage at the Super Bowl a few years ago. No one anticipated this outage, but the team managing Oreo’s Twitter channel certainly did not fail to seize the moment. During the outage, @Oreo sent out the following tweet:

Over fifteen thousand retweets and six thousand favorites later…you get the picture.

Introducing Our Series of 12 Tips

Special marketing moments don’t come easy, and they probably won’t come by often. That’s why over the next 2 weeks, we’ll be sharing our “12 Moment Marketing New Year’s Resolutions” on Twitter and Facebook, to help you start thinking about new ways to take advantage of the moment as part of your 2015 marketing strategy. Starting on January 15, we’ll be posting a new resolution to help you become a better “moment marketer,” especially when it comes to your email marketing campaigns.

Here’s a sneak peek at the first two resolutions:

Resolution #1: Send the right email, to the right person, at the right time, with the right frequency. Brands can drive more engagement by segmenting lists and sending highly personalized content to your most engaged recipients.

Are you up for the challenge to take on 12 more New Year’s resolutions? Follow us on Twitter and Facebook for the next resolutions in this series, and feel free to join in on the conversation with #12EmailResolutions!



As Director of Corporate Communications for SendGrid, David is responsible for helping to shape the voice of SendGrid and his current responsibilities include global management of media relations, social media, and analyst relations.